Quick Wins for International Selling
1. Lead with transparency on shipping & FX
International retailers are often new to wholesale. They don't know shipping costs or FX risk. Be upfront in your quotes:
"Your order total is £5,000. Estimated shipping to London is $150 USD (via DHL). Currency conversion will be completed at the time of payout; current FX rate is 1.264."
Clear expectations = happier partners.
2. Offer tiered payment options
First-time international retailers may not want to commit to Net-60. Offer a ladder:
50% upfront + 50% on delivery (lowest risk)
Net-15 (if credit approved)
Net-30 (after 2–3 successful orders)
Net-60 (after strong payment history)
3. Use geo-pricing to your advantage
Different markets support different markups. Research competitor pricing in key regions and adjust your wholesale price accordingly. Use Ordrly's geo-pricing feature to automate it.
4. Batch international orders when possible
International shipping is expensive. Consolidate orders going to the same region into one shipment. Your retailers will appreciate the lower per-unit shipping cost.
5. Monitor FX weekly
FX rates move daily. Once a week, check your Finance dashboard in Ordrly:
How much unrealized FX gain/loss do you have (orders pending payment)?
Should you hedge a large order, or let it ride?
This habit takes 5 minutes and can save you thousands.
Ready to go global? You've got this.