For Brands

Wholesale operating infrastructure—with a marketplace built in

Ordrly is more than a discovery site. It is a B2B wholesale hub for catalog, dealer relationships, orders, shipping, fulfillment, analytics, returns, and embedded trade credit. After the first PO, the job is the next order from a connected sales source—not another dashboard.

Free with core wholesale tools, integrations, intelligence, & finance. Subscribe to buy down your rate.

What you get on Ordrly

Four pillars that define the brand value proposition today. See everything that is live.

Operational consolidation
Catalog, dealers, orders, shipping, returns, and chat in one B2B panel instead of scattered tools.
Embedded trade finance
Net terms, underwriting, AR, and collections—Ordrly's most differentiated bet vs. generic wholesale platforms.
Intelligence & fulfillment
Forecasting, 3PL routing, and connected sales signals so you can start the next PO—not stare at a report.
Marketplace discovery
Real infrastructure for visibility—SEO-able brand pages, sponsored placement, and featured spotlight.

Free plan — start with zero upfront cost

Every brand gets core wholesale tools. Pay a 15% order-based commission on transactions—no monthly fee.

$0 / month
  • Product catalog

    Full wholesale catalog with variants, collections, and pricing groups.

  • Dealer management

    Approve retailer connections and manage trading relationships in one place.

  • Wholesale orders

    Order intake, processing, and tracking from connection to fulfillment.

  • Retailer chat

    Direct messaging with connected retailers—no more scattered email threads.

  • Public brand storefront

    Marketplace brand pages so retailers can browse and request a connection.

  • Locations & staff

    Multi-user team access with role-based permissions.

  • Stripe Connect

    Get paid on-platform with a clear path to payouts.

Best fit on Free: Brands that already sell wholesale and want a central place to manage dealer relationships and orders—with a public catalog they can point existing retailers to.

Paid plans — lower your per-order rate

Every brand already has the full software. Published paid plans change the per-order rate and, on Scale, support. Basic, Growth, and Scale include a 15-day free trial. Enterprise monthly and per-order rates are negotiated — contact Ordrly.

Basic

10% per order

$99.99/mo

10% per order

  • All Ordrly software included — same as every plan
  • 10% per order instead of 15%
  • Standard support

Best for: Brands with steady order volume who want a lower per-order rate.

Growth

5% per order

$449.99/mo

5% per order

  • All Ordrly software included — same as every plan
  • 5% per order instead of 15%
  • Standard support

Best for: Growing brands whose volume makes 5% cheaper than the Free rate.

Scale

3% per order + priority support

$999.99/mo

3% per order

  • All Ordrly software included — same as every plan
  • 3% per order — the lowest published rate
  • Priority / 24-7 support

Best for: High-volume brands who want the lowest published rate and priority support.

Enterprise

Custom monthly + custom per-order rate

Custom

Custom per order

  • All Ordrly software included — same as every plan
  • Monthly subscription and per-order rate negotiated with Ordrly
  • Priority / 24-7 support

Best for: Brands that need a negotiated rate instead of a published plan.

Marketplace & growth

Discovery infrastructure is built—brand pages, search, sponsored listings, and reviews. Value scales as more retailers browse your category on Ordrly.

  • Public marketplace

    Retailers browse brands, products, and collections on a shared discovery surface.

  • Connection workflow

    Connection requests and invitations so you control who can buy wholesale.

  • Sponsored listings

    Paid placement tools to boost visibility when retailers are browsing.

  • Featured brands & spotlight

    Curated placement on the marketplace homepage for qualified brands.

  • Reviews

    Product and brand reviews with verified purchase badges on public pages.

Who gets the most value today

Match your situation to the strongest Ordrly use case.

Brand profile Why Ordrly helps
Emerging CPG with 5–50 stockists Replace email and PDF orders with a centralized dealer catalog and chat.
Shopify DTC brand adding wholesale Sync your catalog and onboard retailers without rebuilding from scratch.
Brand extending net terms manually Scale tier finance stack replaces spreadsheets for credit and collections.
Brand using multiple 3PLs Growth tier fulfillment routing and inventory sync across providers.
Brand expecting cold inbound discovery Marketplace tools are built—value grows as retailer density increases in your category.

On the roadmap

Forecast-based reorder alerts and three-tier MOQs are live. Next is turning connected retailer sales into the next purchase order—not a guessed reorder window.

  • Observed retailer sales into the next PO

    When a retailer connects a sales source, use what actually sold to start the next order. We will not label a guessed reorder window as sell-through.

  • One-click send reorder

    A per-account inbox: recommended quantity, then one action that starts or sends the PO—with attribution back to the signal.

  • Brand-chosen sales connections

    You pick the default for unobserved accounts: invite the retailer to connect Shopify or POS, or connect their shop from your side. Override it on any account.

  • Ordrly POS and marketplace checkout as sales sources

    When those surfaces launch, they emit the same observed-sale events as a connected Shopify source—not a second inventory system of record.

  • Vendor-managed inventory

    Once the observed-sale to next-PO loop is trusted, brands can replenish retailer shelves from that signal.

  • Field-rep matrix ordering

    Reps can already place orders against brand accounts. A VRLink-style grid and barcode order pad is still to come.

Ready to run wholesale on one platform?

Join brands using Ordrly for catalog, dealers, orders, and—when you are ready—finance and fulfillment.