For brands selling independent specialty retail

See which specialty accounts are due to reorder before the shelf goes quiet.

Your buyer runs the register, the floor, and the buying. The reorder has to reach them there.

The reorder your buyer meant to send.

Review my due accounts See how fees work
Independent specialty store owner reviewing a reorder on a tablet

Who it is for

Ordrly is for brand owners and wholesale teams who already sell independent specialty stores: home, gift, lifestyle, hardware-adjacent, and flooring. It shows which accounts are due or overdue, suggests the reorder, and puts a draft order in front of a buyer who will not sit down to write one.

The problem

Specialty buyers reorder in the cracks of the day: after a Saturday rush, between a measure and a delivery, when a line looks thin. Your rep hears "I'll get to it," and the order never arrives. Across a territory of small doors, a good season can look flat. You find out when the buyer has given the space to the brand that followed up.

A buyer finds the shelf empty, reorders on the tablet, and the order comes back in.

What Ordrly does

Ordrly flags the specialty accounts that are due or overdue. Suggested quantities start from how that store has ordered, so the draft looks like their last good order, brought current. Your team sends the draft and the invoice while the owner is still in the shop. They reply in order chat: swap a finish, hold the seasonal, add the bestseller. Repeat wholesale from those recovered orders is tracked as Influenced GMV.

Laptop showing wholesale accounts that are due or overdue, with a suggested reorder

What changes for your team

Independent specialty buyer checking a phone on the shop floor
  • Open the week with every due and overdue specialty door on one list.
  • Send a suggested reorder the owner can approve between customers.
  • Turn that yes into a draft order and an invoice before the conversation goes cold.
  • Keep finish swaps, holds, and add-ons on the order, where the next person on your team can see them.
  • Show the repeat revenue those prompts brought back, account by account.

On the account

A specialty buyer finds an empty shelf, the order arrives, and the shelf is stocked again.
Due and overdue accounts
Stores that have slipped past their usual reorder window, including the small doors a rep stops calling because the last order was modest.
Suggested reorder quantities
Built from that account's history. Your rep trims or adds before it goes out.
Draft orders
A complete order the buyer can accept or edit. You can see who has not answered.
Invoices
Sent with the order, so payment does not wait on a second email.
Order chat
Drop the seasonal, add two of the bestseller. The reply stays on the order.
Influenced GMV
Repeat wholesale tied to reorders Ordrly put back in motion after an account had gone quiet.

Influenced GMV

Influenced GMV is the repeat wholesale tied to reorders Ordrly put back in motion. The figure on your account comes from completed orders.

See which specialty doors are due this month

Start on Core free. Connect the accounts you already sell. Leave with the doors that are due.

Review my due accounts

Core is $0/month. Ordrly is early. We are onboarding brands who already sell these stores.