Wholesale operating system
Replace your wholesale stack—not add another tool
Ordrly runs catalog, connections, orders, inventory, reps, and back-office sync in one platform. Connect to Shopify, VRLink, SRP, Elastic Suite, or your ERP today; make Ordrly your system of record when you are ready.
Not how we think about it
We're a marketplace that also does some ordering.
How we talk about Ordrly
We replace your wholesale stack—marketplace is how you grow after you're onboarded.
Built for how wholesale actually works
Whether you are a brand, a field rep, or a retailer—Ordrly is the operating layer underneath your trade.
- For brands
- Your wholesale operating system
- For sales reps
- Field-ready order entry
- For retailers
- One place to buy wholesale
Start connected to what you use today; migrate inventory, reps, and retailers on your timeline.
Same order speed as legacy rep tools like VRLink—plus every retailer and brand in one place.
Browse connected brands, place orders with live inventory checks, and track everything from cart to delivery.
Where Ordrly is already close or ahead
Legacy sales-force automation tools focus on rep order entry. Ordrly matches that core workflow and adds marketplace connections, multi-brand ordering, and modern integrations.
| Capability | What Ordrly delivers today | In Ordrly today |
|---|---|---|
| Remote & online order entry | Retail cart, checkout, and wholesale orders | Live today |
| Inventory-aware ordering | Real-time stock, Shopify sync, low-stock alerts, and reorder recommendations | Live today |
| Customer-specific pricing | Dealer types and per-connection pricing live today; geo-pricing by region | Live today |
| MOQ controls | Variant-level MOQ is live; product-level and connection-level enforcement is in rollout | Partially live |
| Multi-brand checkout | Batch checkout exists with Pay All; unified post-payment workflow is still being expanded | Partially live |
| Embedded trade finance | Net terms, AR, credit underwriting, and collections are live on Scale | Live today |
| ERP & back-office sync | EDI, QuickBooks, Xero, and Shopify integrations | Live today |
| Field-rep matrix ordering | Advanced rep matrix order entry and barcode scan workflows | Roadmap |
On the roadmap (not listed above): Proactive retailer reorder nudges, Full MOQ enforcement, Retailer sell-through intelligence, VMI, EDI/ERP hub, dynamic pricing.
Start connected. Migrate when you are ready.
Ordrly is designed to be your long-term system of record for inventory—while letting Shopify, legacy rep tools, or your ERP stay authoritative until your team is fully migrated.
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Shopify
Sync catalog and inventory while Shopify remains your system of record during migration.
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VRLink & legacy SFA
Coexist with rep tools you already use—Ordrly mirrors inventory and books orders on your timeline.
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SRP & Elastic Suite
Connect to modern wholesale platforms without forcing a day-one cutover.
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ERP & EDI
850 purchase orders, 856 ASNs, and 810 invoices with auditable sync logs.
Why brands switch to Ordrly
- Migrate on your timeline
- Ordrly is the long-term system of record for inventory—but external platforms can stay authoritative until you are ready to switch.
- One platform, every relationship
- Catalog, dealers, orders, shipping, returns, chat, and finance—without juggling separate tools for each workflow.
- Marketplace when you are ready
- Discovery and connections are built in, with multi-brand checkout partially live through Pay All. Use them to grow after your core wholesale ops live on Ordrly.
Your wholesale operating system starts here
Run operations on Ordrly today. Grow through the marketplace tomorrow.