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News, guides, and updates for brands and retailers
Recent posts
What If Brands Knew When Retailer Inventory Was Running Low?
What if brands could see when retailers were running low on inventory? Here’s how lack of visibility leads to missed reorders and lost revenue.
Chris Gunnels
Why Retailers Don’t Reorder (Even When Products Sell)
Retailers often fail to reorder even when products are selling. Here’s why forgetfulness, lack of tracking, and too many brands lead to missed revenue.
Chris Gunnels
Why Getting Retailers to Reorder Is the Hardest Problem in Wholesale
Most brands focus on getting their first order — but real growth comes from reorders. Here’s why retailers don’t reorder and what’s actually broken.
Chris Gunnels
Retailers Don’t Have an Inventory Problem — They Have a Betting Problem
Retailers aren’t bad at buying inventory — they’re forced to gamble. Here’s why wholesale ordering is broken and how it creates risk for every retailer.
Chris Gunnels
Why Wholesale Growth Creates Cash Flow Problems
Most businesses assume growth improves cash flow. In wholesale, the opposite is often true. As sales increase, so does the pressure on working capital. Here’s why wholesale growth can actually create cash flow problems.
Chris Gunnels
Why Wholesale Is 20 Years Behind Retail Technology
Retail has evolved with platforms like Shopify, Stripe, and real-time systems. Wholesale, however, still runs on manual workflows. Here’s why wholesale technology is decades behind—and what comes next.
Chris Gunnels
Faire Changed Wholesale — But Didn’t Fix It
Faire helped modernize wholesale discovery for brands and retailers, but the deeper infrastructure problems in wholesale still remain unsolved. Here’s why marketplaces alone can’t fix wholesale.
Chris Gunnels
Why I Started Ordrly
After years working with wholesale brands and retailers, I noticed a pattern: the systems powering wholesale commerce were decades behind technology. I saw this major gap and Ordrly started as an attempt to fix that.
Chris Gunnels
How Ordrly Solves the Wholesale Cash Flow Problem
Wholesale brands often run out of cash even when sales are growing. The problem isn’t demand — it’s the systems that coordinate inventory, orders, and payments. Here’s how Ordrly fixes the cash flow problem in wholesale.
Chris Gunnels
Hidden Cash Flow Crisis in Wholesale
Many wholesale brands struggle with cash flow even when sales are growing. The real problem isn’t demand — it’s the timing of payments. Here’s why the wholesale cash flow model quietly breaks businesses.
Chris Gunnels
Net Terms Are Killing Wholesale Businesses
Net terms were designed to help retailers buy inventory — but today they’re quietly destroying wholesale brands. Here’s why the traditional wholesale payment model is broken and how modern tools can fix it.
Chris Gunnels