Tag: b2b commerce

Retail Operations

The Independent Retailer's Checklist for Evaluating New Wholesale Brands

Trying new brands is how stores stay fresh — but every experiment carries inventory risk. Use this checklist before you write the PO.

Camille Reyes

Wholesale Strategy

MOQ, Case Packs, and Lead Times: What Generic B2B Platforms Get Wrong

Wholesale is not standard e-commerce. Here is why MOQ, case packs, and lead times belong at the center of your B2B strategy — and how to configure them without friction.

Camille Reyes

Inventory & Replenishment

Replenishment Without Overordering: A Playbook for Independent Retailers

Stockouts kill momentum; overstock kills cash flow. Here is a practical framework for reordering wholesale inventory with confidence.

Camille Reyes

Product Vision

What If Retailers Could Reorder in Seconds?

Reordering should be the easiest part of wholesale. When a product is selling, retailers need a fast way to restock before momentum disappears.

Chris Gunnels

Founder

The Safer Wholesale Feels, the Faster Retail Moves

Retailers do not move slowly because they are indecisive. They move slowly because wholesale feels risky. Here’s why reducing risk helps retailers buy faster.

Chris Gunnels

Retailer Problems

Retailers Don’t Buy Inventory — They Buy Confidence

Retailers don’t order inventory just because products are available. They order when they feel confident. Here’s why confidence is one of the most important factors in wholesale buying.

Chris Gunnels

Wholesale Guides

Why Wholesale Growth Creates Cash Flow Problems

Most businesses assume growth improves cash flow. In wholesale, the opposite is often true. As sales increase, so does the pressure on working capital. Here’s why wholesale growth can actually create cash flow problems.

Chris Gunnels

Wholesale Guides

Why Wholesale Is 20 Years Behind Retail Technology

Retail has evolved with platforms like Shopify, Stripe, and real-time systems. Wholesale, however, still runs on manual workflows. Here’s why wholesale technology is decades behind—and what comes next.

Chris Gunnels

Industry Insights

Faire Changed Wholesale — But Didn’t Fix It

Faire helped modernize wholesale discovery for brands and retailers, but the deeper infrastructure problems in wholesale still remain unsolved. Here’s why marketplaces alone can’t fix wholesale.

Chris Gunnels

Founder

Why I Started Ordrly

After years working with wholesale brands and retailers, I noticed a pattern: the systems powering wholesale commerce were decades behind technology. I saw this major gap and Ordrly started as an attempt to fix that.

Chris Gunnels

Wholesale Guides

How Ordrly Solves the Wholesale Cash Flow Problem

Wholesale brands often run out of cash even when sales are growing. The problem isn’t demand — it’s the systems that coordinate inventory, orders, and payments. Here’s how Ordrly fixes the cash flow problem in wholesale.

Chris Gunnels

Wholesale Guides

Hidden Cash Flow Crisis in Wholesale

Many wholesale brands struggle with cash flow even when sales are growing. The real problem isn’t demand — it’s the timing of payments. Here’s why the wholesale cash flow model quietly breaks businesses.

Chris Gunnels