Posts related to this topic.
Why retailers go quiet after the first order, how to tell a late account from a lost one, simple math for what missed reorders cost, and a 30/60/90-day plan to win the second order.
Chris Gunnels
Five copy-and-paste reorder emails for wholesale brands (thank-you, check-in, reorder nudge, win-back, and new arrival), plus a timing table, the CAN-SPAM basics, and how to stop guessing when to send.
Chris Gunnels
Why retailers go quiet after the first order, the signals that show an account is due for its next PO, what to look for in reorder software, and a simple weekly process brands can run.
Chris Gunnels