What is Geographic Pricing?
Geographic pricing allows brands to set different wholesale prices for the same product based on retailer location. This is useful for:
- Adjusting margins by region (e.g., higher prices in premium markets)
- Respecting local market dynamics
- Managing shipping zones with price adjustments
- Competitive positioning by geography
Requirements
- Growth plan or higher. Geo-pricing is not available on the Free or Basic plans.
- Geographic regions must be pre-configured in your Settings → Geographic Regions (or similar).
How to Set Up
- Go to Catalog → Products in the Brand dashboard.
- Select a product and click Edit.
- Scroll to Pricing and look for Geographic Price Regions (or similar).
- Add or select regions and set the wholesale price for each:
- Region Name (e.g., "West Coast", "Europe", "Asia-Pacific")
- Wholesale Price for that region
- Optional: Markup % or margin adjustment
- Save the product.
How It Works at Checkout
When a retailer places an order:
- Their location is detected (from their business address).
- The system looks up the matching geographic price region.
- The product price is set to the region-specific amount.
- The invoice reflects the geographic price.
Bulk Updates
You can also update geographic prices in bulk:
- Go to Catalog → Products.
- Use Bulk Actions to select multiple products.
- Choose Update Geographic Prices (if available).
- Select the region and new price.
Reporting & Analytics
Your Analytics dashboard (Growth plan) includes:
- Regional sales trends showing which regions are performing best.
- Price elasticity data: how demand varies by region and price point.
- Margin analysis by region.
Support Tips
- If retailers don't see region-specific prices, confirm their location is properly set in their profile.
- You can override a specific retailer's price if needed (ask support for admin options).
- Geo-pricing applies to all new orders; existing orders are not retroactively updated.
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