Products for 100% PURE

Blueberry Noir Set

100% PURE

Fruit Pigmented® Ultra Lengthening Mascara in Blueberry and Creamy Long Last Liner in Blackest. Blue-black lashes paired with a true black line, for a look that helps eyes appear more open and defined. Plus one Bright Eyes Mask to prep before you apply. Especially flattering on brown and amber eyes.

Blueberry Cacao Set

100% PURE

Blackberry Cacao Set

100% PURE

Blackberry Noir Set

100% PURE

Double Cacao Set

100% PURE

Dark Chocolate Noir Set

100% PURE

Black Tea Cacao Set

100% PURE

Black Tea Noir Set

100% PURE

Hydrating Hand Wash

100% PURE

Care for hard-working hands with a hydrating hand wash that’s free of toxic dyes and fragrances. This gentle formula leaves hands soft and smooth while reducing disease-causing bacteria with naturally antibacterial tea tree.

Matcha Oat Milk Nourishing Mask

100% PURE

Deeply nourishing, softening mask concentrated with skin-beneficial nutrients. Beta-glucan-rich colloidal oats soothe and moisturize the skin's surface; coconut milk softens and fortifies the feel of the skin; calendula calms the appearance of redness; hyaluronic acid helps the skin look plump with hydration; and organic matcha green tea helps protect the look of skin against environmental stressors.

Five Coats Of Cool

100% PURE

Five shades, one very moody nail moment. Cruising Altitude, Silver Screen, Graphite, Elderberry, and Over the Maroon make up a palette of cool neutrals, deep jewel tones, and metallic edge — all in our 20-free formula. Paint one. Layer two. Commit to all five. No wrong moves after dark.

Glow Getter

100% PURE

Turn back time and revive youthful radiance with this three-step anti-aging powerhouse. Begin with the Apple Enzyme Exfoliating Cleanser — a gentle yet effective wash that resurfaces dull, tired skin. Follow with the Fermented Rice Water Toner, rich in amino acids and minerals to tone, brighten, and prep the skin. Complete the ritual with the Vitamin C Serum, a potent antioxidant elixir that targets fine lines, loss of elasticity, and uneven tone. Together, these formulas energize and fortify, revealing skin that looks lifted, luminous, and undeniably fresh. HOW TO USE: Apple Enzyme Exfoliating Cleanser: Massage onto wet skin in circular motions, then rinse. Use daily. Fermented Rice Water Toner: Apply to clean skin with cotton pad or fingertips. Vitamin C Serum: Apply a few drops to face and neck, pressing gently into the skin. Use morning and night.