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Products for 100% PURE

100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.

Products

16oz Repair Shampoo and Conditioner

16oz Repair Shampoo and Conditioner

100% PURE

Essential vitamins and moisturizing oils restore health and vitality for smooth and deeply hydrated locks.

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16oz Grow More Shampoo & Conditioner

16oz Grow More Shampoo & Conditioner

100% PURE

Our Grow More line minimizes shedding, stimulates new hair growth, and deeply cleanses and deeply nourishes, hydrates, and detangles for smooth, soft, and healthier hair.

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16oz Deep Moisture Shampoo & Conditioner

16oz Deep Moisture Shampoo & Conditioner

100% PURE

Drench thirsty locks in luxurious moisture to restore hydration and shine. Fortified with nourishing aloe, biotin, rose water, and coconut oil for stronger, healthier hair and renewed shine.

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16oz High Shine Shampoo & Conditioner

16oz High Shine Shampoo & Conditioner

100% PURE

Add boost and vibrancy to dull and lifeless hair while working to strengthen and detangle with our restorative Glossy Locks Glossing Line

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8oz Volumizing Shampoo & Conditioner

8oz Volumizing Shampoo & Conditioner

100% PURE

Invigorating Kelp and Mint refreshes the scalp and adds bounce to smooth and strengthen strands and add immaculate shine and volume.

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16oz Restorative Shampoo & Conditioner

16oz Restorative Shampoo & Conditioner

100% PURE

Hydrate and moisturize with the restorative powers of our Honey and Coconut Restorative line. Nourish your hair for stronger, healthier, glossier locks.

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8oz Restorative Shampoo & Conditioner

8oz Restorative Shampoo & Conditioner

100% PURE

Hydrate and moisturize with the restorative powers of our Honey and Coconut Restorative line. Nourish your hair for stronger, healthier, glossier locks.

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16oz Volumizing Shampoo & Conditioner

16oz Volumizing Shampoo & Conditioner

100% PURE

Invigorating Kelp and Mint refreshes the scalp and adds bounce to smooth and strengthen strands and add immaculate shine and volume.

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Bakuchiol Moisturizer

Bakuchiol Moisturizer

100% PURE

Plant-Based Retinol Alternative. Skin-softening, hydrating moisturizer made with bakuchiol—an effective plant alternative to retinol. This formula utilizes targeted concentrations of bakuchiol to visibly improve the look of skin texture. Combined with kojic acid, it helps the appearance of the complexion stay bright and uniform, helping to prevent the look of uneven tone and sun-exposed spots over time.

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Apple Enzyme Exfoliating Cleanser

Apple Enzyme Exfoliating Cleanser

100% PURE

Resurfacing Appearance. This exfoliating cleanser is made with glow-enhancing green apple, licorice, citrus, and a 7% acid blend. Sugar Alpha Hydroxy Acid, Beet Lactic Acid, and Enzymes from Pineapple and Papaya work together for three main functions: 1) Help pores look clearer and minimized, 2) Visibly brighten and improve the appearance of uneven tone and dark spots, and 3) Smooth the look of bumps and flakes for skin that feels super soft to the touch.

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Super Fruits Nourishing Skincare

Super Fruits Nourishing Skincare

100% PURE

This Super Fruit trio is designed to nourish dry or sensitive skin with anti-aging antioxidants and deep, decadent moisture. Potent vitamins and protective antioxidants to promote elasticity and lessen the appearance of lines and wrinkles and support a youthful texture and tone.

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Rose Water + Hyaluronic Acid Hydrating Skincare

Rose Water + Hyaluronic Acid Hydrating Skincare

100% PURE

Rose Water and Hyaluronic Acid deliver a kiss of hydration to thirsty skin to deeply calm, plump and nourish dry skin to reveal a youthful glow.

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