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Products for 100% PURE

100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.

Products

Beauty Oil Kit

Beauty Oil Kit

100% PURE

Improve the look and feel of skin and hair with our richly moisturizing beauty oil kit. Organic Marula oil supports lustrous locks and a glowing complexion with a nutritive blend of vitamins and omega fatty acids while organic Rosehip Seed oil targets dryness, fine lines, and uneven skin tone. Cold-pressed for maximum potency.

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Sea Culture Kit

Sea Culture Kit

100% PURE

Drench your skin in the hydrating and luxurious moisture of this line of nutrient-rich sea minerals and vitamins to plump and soften dry, thirsty skin!

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Wake Up Kit

Wake Up Kit

100% PURE

Start your mornings refreshed with the 100% PURE Wake Up Kit. Caffeine from coffee and green tea brightens dark circles, boosts circulation, de-puffs the eye area and calms and soothes skin to promote a youthful glow.

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Moisturizing Lip Trio

Moisturizing Lip Trio

100% PURE

Give your lips the ultimate treatment with our vegan lip trio. Refreshing peppermint, softening cherry and hydrating coconut moisturize, soothe and repair for luxuriously soft lips.

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Never Enough Moisture

Never Enough Moisture

100% PURE

You can never have enough moisture! This deeply nourishing, intensive moisture duo is concentrated with a blend of rich butters, clarifying oils, anti-aging antioxidants, and calming lavender to soothe extra dry skin.

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For Your Eyes Only

For Your Eyes Only

100% PURE

Create a powerful eye look that stays put! Our Creamy Long Last Liner, in the shade Blackest, glides on for intense color impact and our Maracuja Oil Mascara in Black Tea kicks up the visible volume and length of every lash!

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Lip + Eye + Cheek

Lip + Eye + Cheek

100% PURE

These flattering faves will help define your eyes, brighten your face and bring out your natural and best pout! Made with vibrant and natural pigments for an intense and bold look!

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Cleanse & Hydrate

Cleanse & Hydrate

100% PURE

Calm redness with green tea caffeine and aloe, while gently toning the complexion with white tea and re-hydrate thirsty skin cells with soothing rose water and chia seed gel. This is the perfect duo to deliver dewy radiance and extra hydration your skin will love.

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Tea Tree Kit

Tea Tree Kit

100% PURE

Experience the skin clarifying benefits of our tea tree kit. Tea tree, willow, and other antibacterial herbs work together to refresh, soothe, and balance oily or acnegenic skin.

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Your Beauty Glow

Your Beauty Glow

100% PURE

Get a natural and glowing glam look with this stunning set that offers a dewy, luminescent finish that illuminates your skin and infuses it with soothing aloe, shea, and vitamin E.

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Coffee Bean Caffeine Restorative Moisturizer

Coffee Bean Caffeine Restorative Moisturizer

100% PURE

Inspired by our fan-favorite eye cream, this facial moisturizer brings the benefits of caffeine to your entire complexion. This formula focuses on three key aesthetic goals: 1) Supporting a firmer, tighter appearance; 2) Brightening the look of the skin by enhancing the appearance of surface vitality; and 3) Utilizing caffeine as a topical antioxidant to protect and revitalize the appearance of sun-exposed skin.

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16oz Healthy Scalp Shampoo & Conditioner

16oz Healthy Scalp Shampoo & Conditioner

100% PURE

Stimulate circulation and alleviate dryness with burdock, neem and nettle to reveal a healthier scalp and nourished hair.

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