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Products for 100% PURE

100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.

Products

The Clarifying Edit

The Clarifying Edit

100% PURE

Streamline your skincare with a trio that balances sebum production without stripping skin’s natural moisture. Start with the Charcoal Clay Cleanser, formulated to detoxify pores and absorb excess oil. Follow with the antioxidant-rich Black Tea Grass Jelly Antioxidant Serum, which fights free radicals and refreshes tired skin. Finish with the Black Tea Grass Jelly Antioxidant Moisturizer — a featherlight hydrator that keeps shine at bay while locking in lasting nourishment. The result? Skin that’s visibly clarified, never dry, and beautifully matte. HOW TO USE: Charcoal Clay Cleanser: Lather onto damp skin, rinse thoroughly. Use morning and night.Black Tea Grass Jelly Antioxidant Serum: Smooth over clean skin, avoiding eye area. Black Tea Grass Jelly Antioxidant Moisturizer: Apply evenly to face after serum. Use daily.

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Soak It Up

Soak It Up

100% PURE

Quench your skin’s thirst with this luxurious four-piece routine built for deep hydration and skin barrier repair. Begin with the Argan Oil Creamy Cleanser — rich in nourishing oils — followed by the mineral-rich Restorative Sea Culture Hydrating Toner. Layer on the Restorative Sea Culture Replenishing Serum to deliver targeted hydration and seal in moisture with the lush, velvety Restorative Sea Culture Extra Riche Créme. Together, they envelop dry skin in comfort and replenishment, restoring a dewy, plumped glow. HOW TO USE:Argan Oil Creamy Cleanser: Massage onto damp skin, rinse thoroughly. Use AM and PM.Restorative Sea Culture Hydrating Toner: Pat onto clean skin using hands or cotton pad.Restorative Sea Culture Replenishing Serum: Apply a small amount to face and neck.Restorative Sea Culture Extra Riche Créme: Smooth onto face as final step. Ideal for morning and night.

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Tea Tree Treatment

Tea Tree Treatment

100% PURE

Banish breakouts and reset your skin’s natural harmony. This four-step ritual pairs the deep-cleansing power of the Tea Tree Detox Cleanser with the pore-refining Tea Tree & Willow Clarifying Astringent. Follow up with the lightweight Tea Tree Balancing Moisturizer for long-lasting hydration, and complete the regimen with the Tea Tree Deep Detox Mask — a weekly treatment that purifies and soothes. Ideal for acne-prone skin, this set works in synergy to reduce excess oil, clear congestion, and leave your complexion calm, clear, and comfortably matte. HOW TO USE:Tea Tree Detox Cleanser: Gently massage onto damp skin, then rinse thoroughly. Use morning and night.Tea Tree & Willow Clarifying Astringent: After cleansing, sweep over face with a cotton pad.Tea Tree Balancing Moisturizer: Apply evenly to clean skin, both morning and evening.Tea Tree Deep Detox Mask: Use 1–2 times weekly. Apply a thick layer to clean skin, leave on for 15 minutes, rinse well.

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Waterlock Trio

Waterlock Trio

100% PURE

Three mists. One very dewy complexion. The Watermelon Cucumber Mist locks in hydration, the Rose Water Mist refreshes and sets, and the Lavender Niacinamide Tonique helps skin look smoother and more refined with every spritz. Layer them, mix them into your routine, or keep one in your bag at all times — no wrong answers.

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Coffee & Tea = Bright Eyes

Coffee & Tea = Bright Eyes

100% PURE

Your eye area, but make it caffeinated. Coffee Bean Caffeine Brightening Eye Cream goes to work on the look of puffiness and dark circles, the Bright Eyes Hydrogel Mask cools and depuffs in minutes, and Black Tea Mascara gives lashes a bold, lengthened finish. Stack all three into your morning routine and never skip eye care again.

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Citrus Bloom Trio

Citrus Bloom Trio

100% PURE

Blood Orange, French Lavender, Pink Grapefruit — this is body care that actually smells like something. Our Nourishing Body Cream is already a bestseller; this trio just gives you three reasons to love it even more. Moisture that lasts, scents that linger, and a formula clean enough to feel good about slathering head to toe.

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Decadent Body Cream Trio

Decadent Body Cream Trio

100% PURE

Vanilla Bean. Honey Almond. Coconut. Three of our most-loved Nourishing Body Cream scents, each one richer and more indulgent than you'd expect from a clean formula. Silky on contact, absorbed fast, never greasy. Pick a favorite or rotate by mood — either way, dry skin doesn't stand a chance.

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Green Tea Ceremony

Green Tea Ceremony

100% PURE

Five products. One very well-protected, very glowy face. Green tea EGCG runs through every step of this ritual — serum, cream, and SPF — delivering antioxidant care from morning through evening. The Matcha Hydrogel and Bright Eyes Masks are your weekend reset. Slow beauty, potent ingredients, clean from start to finish.

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Apple Peel Duo

Apple Peel Duo

100% PURE

Consider this your reset button. The Apple Enzyme Exfoliating Cleanser sweeps away dullness while you wash, and the Apple Enzyme Resurfacing Serum follows with fruit enzymes that help skin look smoother and more even over time. Real results, zero harsh ingredients — exactly how 100% PURE does exfoliation.

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Coconut Dreams

Coconut Dreams

100% PURE

The full coconut routine, no compromises. Exfoliate with the Body Scrub, cleanse with the Shower Gel, layer on the Nourishing Body Cream, seal it all in with the Whipped Body Butter. Your skin gets moisture at every step; you get that warm coconut scent from the moment you step into the shower to the moment you're done getting ready.

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Gift from Provence

Gift from Provence

100% PURE

Close your eyes. You're in the South of France. You're not. But this set will make a convincing case. French Lavender Shower Gel, Nourishing Body Cream, and Hand Buttercream — one soothing scent, head to fingertips. The kind of gift that arrives beautifully and gets used down to the last drop.

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Decadent Foam trio

Decadent Foam trio

100% PURE

Coconut. Honey Almond. Vanilla Bean. Three scents that have earned a permanent spot in our lineup — now together in the set you didn't know you needed. Soft lather, clean ingredients, the kind of warm comfort that makes every shower feel like a deliberate choice instead of a chore.

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