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Products for 100% PURE
100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.
Products
Multi-Vitamin Hair
100% PURE
Shampoo, conditioner, and a finishing serum — all built around vitamins your hair actually wants. The Multi-Vitamin Shampoo and Conditioner nourish from the first lather, and the Pro-Vitamin B5 Smoothing Serum seals the cuticle for a frizz-free, glossy finish. Healthy hair isn't a look. It's a habit. This is the habit.
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Mane Recovery
100% PURE
For hair that's been through it. Heat, color, over-processing — our Glossy Locks Repair Shampoo and Conditioner are formulated to help hair look and feel healthier wash after wash, without silicones or compromise. The Pro-Vitamin B5 Serum seals the finish with smoothness and shine. Consider this your hair's fresh start.
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Main Squeeze Hair Trio
100% PURE
Yuzu and Pomelo give this trio its signature citrus lift — bright, clean, and just a little addictive. The Glossing Shampoo and Conditioner cleanse and condition for serious shine, and the Pro-Vitamin B5 Serum finishes it off with frizz control and polish. Salon-worthy hair with ingredients you can actually feel good about.
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Everything Coming Up Roses
100% PURE
For the person whose skincare should smell as good as it works. Rose Micellar Water takes off makeup and impurities without a rinse. Rose Water Hyaluronic Acid Serum layers in long-lasting hydration. Rose Water Face Mist refreshes and sets anytime. All rose. All real. Dewy, calm skin without trying very hard.
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Clear Skin
100% PURE
Cleanse, clarify, balance — in that order. Charcoal Clay pulls impurities from pores, Tea Tree and Willow Astringent refines and helps control excess oil, and the Tea Tree Balancing Moisturizer keeps skin hydrated without adding shine. A no-nonsense routine for anyone who wants their skin to behave.
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Drenched In Calm
100% PURE
Two products, fully earned for sensitive skin. Calendula Flower Cleansing Milk is so gentle it barely feels like cleansing — it just quietly removes everything and leaves skin soft. Hydra Drench Cream follows with rich, lasting moisture that never feels heavy. For anyone whose skin has been reactive, tight, or just over it.
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Retinol Recovery
100% PURE
Retinol for face, eyes, and neck — because why stop at the jawline? Retinol Rosehip Face Cream, PM Eye Cream, and Restorative Neck Cream work together to help skin look smoother and more refined from every angle. Use nightly, wake up to skin that looks like it's been on a skincare streak. Because it has.
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Rice & Shine
100% PURE
The K-beauty staple, the 100% PURE way. Fermented Rice Water Cleanser and Toner are a one-two punch that leaves skin looking clarified and smooth — the kind of glass-skin prep that makes everything that follows work better. Layer in the Brightening Serum and watch your complexion start earning compliments.
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Spill The (Black) Tea, Please
100% PURE
The tea is antioxidants, and we're spilling all of it. Black Tea Grass Jelly Serum and Moisturizer give skin a dewy, deeply hydrated finish with every use. The Maracuja Mascara in Black Tea adds bold, clean definition to lashes. Skincare and makeup, both steeped in black tea, both unapologetically 100% PURE.
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Rosé All Day & All Night
100% PURE
Day look. Night look. Every look in between. The Rose Gold Palette gives you a full range of warm, wearable shades — from barely-there shimmer to deep rose gold — and the Pomegranate Wine Lip Gloss ties it all together with a glossy, berry-kissed finish. Clean pigments, no compromise on color.
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Rooting For Growth
100% PURE
Roots first, always. Rosemary Grow Serum is formulated with scalp health in mind — apply it daily and let it do its slow, steady work. Glossy Locks Grow More Shampoo keeps the scalp clean and the environment primed. A minimal duo with a long game. Patience and rosemary, that's the whole plan.
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Two To De-tangle
100% PURE
Two bottles of our cult-favorite Conditioning Detangler, because one is never enough. It works through knots without weighing hair down, leaves a soft and manageable finish, and disappears into your routine so fast you'll reach for it every single day. Stock up. You were going to run out anyway.
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