Products for 100% PURE

Vitamin C Face Cream

100% PURE

100% Pure is the Vitamin C expert. We first discovered and patented a way to stabilize Vitamin C from oxidizing in skincare in 1999. Concentrated with Tetrahexyldecyl Ascorbate, the gold standard for the highest-quality and most stable form of Vitamin C, this powerful antioxidant penetrates deeper than other forms of Vitamin C to deliver optimal results—boosting collagen and elastin production for firmer, more elastic skin and visibly reducing fine lines and wrinkles. It brightens and evens skin tone for a radiant, healthy glow while quenching thirsty skin with intense hydration from plumping humectants, nourishing plant oils, and apple saccharides, which are clinically proven to increase skin hydration by 88% within 30 minutes of application. Innovating clean beauty since 1999. Dr. Cody Chalker, PhD chemist, and his team of PhD chemists utilize nutrient-packed plants and cutting-edge science to create the healthiest, safest, and most effective formulas.Free of talc, formaldehyde, synthetic fragrances, petrochemicals, silicones, PTFE (Polytetrafluoroethylene), coal tar, acrylates, and harsh preservatives. Also formulated without thousands of potentially harmful ingredients commonly found in conventional cosmetics.

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Vitamin C Brightening Eye Cream

100% PURE

Formulated with Tetrahexyldecyl Ascorbate, the most stable and potent form of Vitamin C, this targeted eye cream delivers deep-penetrating antioxidant power to rejuvenate and brighten tired eyes. By stimulating collagen and elastin production, it visibly firms and lifts the delicate eye area, reducing the appearance of fine lines, crow’s feet, and puffiness. This concentrated formula also brightens and evens skin tone for a refreshed, youthful glow. Hydrating humectants, nourishing plant oils, and clinically-proven apple saccharides deeply moisturize, boosting skin hydration by 88% within 30 minutes, leaving your eyes feeling soothed, plumped, and revitalized. Innovating clean beauty since 1999. Dr. Cody Chalker, PhD chemist, and his team of PhD chemists utilize nutrient packed plants and cutting edge science to create the healthiest, safest, and most effective formulas.Free of talc, formaldehyde, synthetic fragrances, petrochemicals, silicones, PTFE (Polytetrafluoroethylene), coal tar, acrylates, and harsh preservatives. Also formulated without thousands of potentially harmful ingredients commonly found in conventional cosmetics.

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Glossy Locks Sour Cherry Clarifying Shampoo

100% PURE

Deeply purifying, clarifying shampoo removes build up while hydrating and nourishing the hair. Formulated to gently exfoliate and unclog the scalp while washing away impurities like buildup from styling products, environmental pollutants, hard water minerals, chlorine and other culprits that cause dull, weighed down hair. Cherry and raw apple cider vinegar naturally balances oil production while helping to break down residue and impurities. Phytic acid, a rice-derived chelator, targets heavy metals, chlorine and mineral deposits from hard water—restoring softness, bounce, and shine. Aloe vera juice and rose hydrosol soothes and hydrates the scalp, while pro-vitamin B5 and biotin strengthens hair. Shine enhancing botanicals of nettle, horsetail, chamomile, and green tea deliver antioxidants and calming botanicals to support overall hair health. All 100% Pure and Glossy Locks haircare products are safe for color treated hair. Innovating clean beauty since 1999. Dr. Cody Chalker, PhD chemist, and his team of PhD chemists utilize nutrient packed plants and cutting edge science to create the healthiest, safest, and most effective formulas. Free of talc, formaldehyde, synthetic fragrances, petrochemicals, silicones, PTFE (Polytetrafluoroethylene), coal tar, acrylates, and harsh preservatives. Also formulated without thousands of potentially harmful ingredients commonly found in conventional cosmetics.

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Brighten Duo

100% PURE

Illuminate dull skin and revive tired eyes with this glow-boosting set. Featuring our potent Brightening Serum—powered by licorice, sake, and fruit acids to fade dark spots—and our fan-favorite Bright Eyes Masks to de-puff and hydrate under-eyes in minutes, this duo helps you look well-rested and radiant with every use. HOW TO USE: Brightening Serum: Apply a few drops to clean skin, morning and night, avoiding the eye area. Follow with moisturizer. Bright Eyes Masks: Place masks under each eye for 15–20 minutes. Gently pat in excess serum—no rinsing needed.

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Fruit Pigmented® Tinted Moisturizer - Peach Bisque

100% PURE

Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Clean and cruelty-free tinted moisturizer colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.

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Mask Bundle GWP

100% PURE

A complete masking wardrobe for every skin mood. This curated collection features five targeted hydrogel masks to hydrate, brighten, firm, and restore. Rotate between the antioxidant-rich Matcha, skin-plumping Collagen Peptide, energizing Coffee Caffeine, nourishing Ginseng Royal Jelly, and de-puffing Bright Eyes Masks. It's your spa day, every day. HOW TO USE: Apply mask to clean skin, leave on for 15–20 minutes, then remove and massage in remaining serum. Use as needed for a glow-up on demand.

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Soften & Restore GWP

100% PURE

Wrap skin and hair in restorative sweetness with this ultra-nourishing trio. The Honey Almond Shower Gel gently cleanses while enveloping skin in warm, comforting aroma. Follow with the Honey and Virgin Coconut Restorative Conditioner to deeply hydrate and repair strands. Finish with the decadent Honey Almond Whipped Body Butter — rich, velvety moisture that leaves skin soft, smooth, and delicately scented. HOW TO USE: Shower Gel: Lather onto damp skin, then rinse thoroughly. Conditioner: Apply to clean, wet hair, focusing on ends. Leave for 1–3 minutes, then rinse.Body Butter: Massage into skin after bathing or whenever extra moisture is needed.

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Coffee Glow GWP

100% PURE

Energize dull, tired skin with this caffeine-charged quartet designed to wake up your complexion. The Coffee Caffeine Recovery Hydrogel Mask delivers an instant boost of hydration and firmness, while the Restorative Serum and Moisturizer work together to tone, smooth, and deeply nourish. Finish with the cult-favorite Coffee Bean Caffeine Brightening Eye Cream to de-puff and brighten. Your daily dose of glow — brewed for results. HOW TO USE: Hydrogel Mask: Apply to clean skin, leave on for 15–20 minutes, then remove. Serum: Massage a small amount onto face and neck after cleansing. Moisturizer: Apply to face as final step, morning and night. Eye Cream: Gently dab under eyes using ring finger. Use daily.

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Grow With It

100% PURE

Boost shine, strength, and manageability with this hair-reviving trio. The Glossy Locks Grow More Shampoo and Conditioner work together to stimulate the scalp, strengthen strands, and support healthy growth, while the lightweight Conditioning Detangler smooths and softens for effortless comb-through. Perfect for giving locks a lush, glossy finish with every wash. HOW TO USE: Shampoo: Massage into wet scalp and hair, rinse thoroughly.Conditioner: Apply from mid-lengths to ends after shampooing, leave on for 1–3 minutes, rinse.Conditioning Detangler: Spray onto damp hair and comb through before styling.

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Mask Bundle

100% PURE

Unleash a vibrant, rejuvenated complexion with our all-in-one mask bundle, tailored to target every skin concern. This dynamic collection features the Bright Eyes Masks, designed to instantly brighten and de-puff the delicate eye area. The Matcha Green Tea Antioxidant Hydrogel Mask detoxifies and calms inflammation, while the Collagen Peptide Firming Hydrogel Mask boosts elasticity for a firmer, youthful appearance. Dive into deep hydration with our Sheet Mask that saturates dry, thirsty skin with moisture. The Coffee Caffeine Recovery Hydrogel Mask re-energizes and revives fatigued skin, and the Ginseng Royal Jelly Mask enriches your complexion with vital nutrients. Together, these masks create a versatile skincare arsenal that leaves your skin glowing, refreshed, and beautifully transformed.

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The Ultimate Hydration GWP

100% PURE

Dive into deep hydration with our Ultimate Hydration Set, designed to deeply moisturize and plump your skin. This set includes our silky Restorative Sea Culture Replenishing Serum and rich Extra Riche Crème, both fortified with hydrating seaweed polysaccharides. It's completed by our Deep Hydration Sheet Mask, enriched with aloe, cucumber, and hyaluronic acid for lasting moisture and skin softness. HOW TO USE: Replenishing Serum: Apply to damp skin, press gently onto face and neck, and allow to absorb before moisturizing. Suitable for AM and PM use. Extra Riche Crème: Post-serum, massage a generous amount onto face and neck. Use morning and night. Sheet Mask: Place on clean skin, adjust around eyes and mouth, leave for 20 minutes, then massage any remaining serum into the skin.

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The Ultimate Eye GWP

100% PURE

Elevate your eye makeup effortlessly with our Ultimate Eye set, featuring a glittery gold eye shadow, a smudge-proof black liquid liner, and a lengthening black mascara. Each product combines natural pigments and conditioning elements, designed for both subtle and dramatic creations, ensuring your look remains stunning and sensitive eye-friendly all day. HOW TO USE: Fruit Pigmented® Eye Shadow- Gilded: Apply with a brush for a light wash of color or layer for more intensity. Long Last Liquid Eye Liner - Black Tea: Gently apply along the lash line for a defined look. Fruit Pigmented® Ultra Lengthening Mascara - Black Tea: Wiggle the wand at the base of lashes and sweep upward, from root to tip."

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