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Products for 100% PURE

100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.

Products

Conditioning Detangler

Conditioning Detangler

100% PURE

Say goodbye to knots and tangles with our Conditioning Detangler, a weightless, nutrient-rich formula designed to nourish, strengthen, and smooth your hair without any greasy residue. Infused with Pro-Vitamin B5, this detangler fortifies strands from root to tip, helping to reduce breakage and improve hair elasticity. Vitamin E works to restore vitality and protect against environmental damage, while a blend of Organic Argan and Jojoba Seed Oils deeply hydrates and softens, leaving hair silky, manageable, and effortlessly tangle-free.

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Calm & Cleanse GWP

Calm & Cleanse GWP

100% PURE

Transform your skincare routine with our Calm and Cleanse Set. This set includes Rose Micellar Cleansing Water, a hydrating formula that removes makeup, sunblock, and impurities while toning with floral waters, and Lavender Oat Milk Cleanser, a skin-softening powder that deep cleanses with colloidal oatmeal, rose petals, lavender, and coconut milk. HOW TO USE: Rose Micellar Cleansing Water: Apply with cotton pad, sweep over face and eyes. No rinsing needed. Lavender Oat Milk Cleanser: Mix with water to form paste, apply in circular motions, then rinse.

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Awaken & Brighten Set

Awaken & Brighten Set

100% PURE

Discover the transformative benefits of our Awaken & Brighten Set, designed to instantly refresh and illuminate your eye area. This set includes: Coffee Bean Caffeine Brightening Eye Cream: Combats puffiness and dark circles with caffeine-rich formula while visibly smoothing the eye contour. Bright Eyes Masks - 5 Pack: Hydrates and brightens the under-eye area with cucumber, hyaluronic acid, and aloe juice. HOW TO USE: Eye Cream: Gently dab around the eyes morning and night. Eye Masks: Apply under the eyes for 15-20 minutes for a revitalized look.

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Collagen Peptide Firming Hydrogel Mask

Collagen Peptide Firming Hydrogel Mask

100% PURE

Rejuvenating hydrogel mask made with peptides, seaweed-derived collagen, and water-locking humectants to help skin look plumper and firmer. This formula uses soothing botanicals to refresh the skin’s appearance, while the hydrogel technology ensures moisture is delivered to the skin's surface for a more supple and hydrated-looking complexion.

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Retinol Rosehip Face Cream

Retinol Rosehip Face Cream

100% PURE

Retinol Rosehip Face Cream deeply moisturizes, plumps and softens while nature’s most potent age correcting superstars with clinically-backed science deliver rejuvenated, glowing, youthful skin. This advanced hydrating formula delivers targeted anti-aging results such as lessening the appearance of fine lines, wrinkles, dark spots and increasing skin elasticity and firmness. Skin Types: Mature skin types that need rejuvenation What It Is: Facial Moisturizer with age corrective actives

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Radiant Skin Essentials - GWP

Radiant Skin Essentials - GWP

100% PURE

SPECIAL OFFER: Get this set FREE with any purchase of $85 or more. Add to cart and use code BRIGHTENUP at checkout. Reveal your most radiant skin with this luxury treatment collection. Features our bestselling Bright Eyes masks with cooling cucumber and natural caffeine to instantly de-puff, paired with our stabilized Vitamin C Serum for enhanced firmness and brightness. Complete your skincare ritual with two premium sheet masks: our Collagen Boost mask enriched with ginseng and retinol, and the Does It All mask packed with youth-enhancing vitamins for intense hydration and renewal. HOW TO USE: BRIGHT EYES: Apply masks under eyes for 15-20 minutes. VITAMIN C SERUM: Apply 3-4 drops to clean skin morning and night. SHEET MASKS: Apply to clean face for 15-20 minutes, then massage remaining essence into skin.

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Hand Buttercream Trio

Hand Buttercream Trio

100% PURE

Pamper your hands with our ultra-nourishing Hand Buttercream Trio, featuring the rich scents of Coconut, Honey Almond, and Blood Orange. Each buttercream is packed with natural ingredients for deep hydration and softness, without leaving any greasy residue. Perfect for on-the-go moisture and indulgence.

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Chocolate Day SGWP

Chocolate Day SGWP

100% PURE

Immerse yourself in chocolate-infused bliss with our Chocolate Day trio set! This luxurious collection features a Cocoa Bean Facial Scrub to reveal your natural glow, a Cocoa Butter Moisture Mask for deep hydration, and a Cocoa Coffee Body Scrub to energize and polish your skin. This indulgent set harnesses the rich, nourishing properties of cocoa to transform your skincare routine into a decadent, pampering experience!

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Coconut Day SGWP

Coconut Day SGWP

100% PURE

The Coconut Day gift set from 100% PURE brings together coconut-infused favorites, formulated with sensitive skin in mind.

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Glam Eye Trio

Glam Eye Trio

100% PURE

Unlock your eye's full potential with our Glam Eye Trio gift set! Start with our beloved Pretty Naked Palette – five fruit-pigmented shades for eyes and cheeks that take you from subtle to stunning. Define your gaze with our Creamy Long Last Liner in Blackest, gliding on smoothly for all-day wear. Finish with a flourish using our Maracuja Mascara in Black Tea, delivering voluminous, fluttery lashes. This beauty trio is your secret to captivating eyes that stand out, naturally. From work to play, day to night – create endless looks with these must-have essentials.

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Skincare Routine Builder

Skincare Routine Builder

100% PURE

Find the perfect routine tailored just for you. Answer a few quick questions, and we'll recommend the cleanest, healthiest products that will give your skin the glow it deserves. Ready to glow?

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Orange Oatmeal Dog Shampoo

Orange Oatmeal Dog Shampoo

100% PURE

Welcome to the epitome of canine care with our Dog Shampoo, a lavish treat for your furry family member. Meticulously formulated with your dog's well-being in mind, this shampoo is a blend of nature's most nurturing ingredients, ensuring a soothing, hydrating bath time. Key Ingredients: Gentle Oatmeal: Soothes itchy, dry skin with its natural calming properties. Refreshing Orange Oil: Neutralizes odors, leaving your dog smelling fresh with a hint of citrus. Soothing Rose Hydrosol: Calms the skin, adding a gentle floral fragrance. Nourishing Vitamin E: Protects and moisturizes for a soft, shiny coat. Hydrating Aloe Juice: Deeply moisturizes, promoting a smooth, healthy coat. With every purchase, choose to feed a homeless dog or plant a tree. Join us in our mission as we've already planted over 1 million trees and provided over 300,000 meals to homeless dogs. Your choice at checkout contributes to our collective impact.

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