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Products for 100% PURE
100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.
Products
Thirst Trap Haircare Trio
100% PURE
Dry hair. Meet your match. Glossy Locks Moisture Drench Shampoo and Conditioner deliver exactly what the name promises — serious hydration from the first wash. The Pro-Vitamin B5 Smoothing Serum finishes with frizz-free polish and a glossy finish that holds. This is the trio that makes people ask what you're doing differently.
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Cherry On Top: Extra Shine
100% PURE
Start with a reset. The Sour Cherry Clarifying Shampoo removes buildup and leaves the scalp and hair genuinely clean — no residue, just clarity. Glossy Locks Glossing Conditioner brings the shine back in one wash. The Pro-Vitamin B5 Serum seals it all in with a smooth, polished finish. This is what wash day should feel like every time.
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More Chocolate, Please
100% PURE
Bronzer, liner, mascara, lipstick — all in the richest, warmest brown tones we make. Cocoa Kissed Bronzer suns you up without faking it, Dark Cacao Liner defines with intention, Dark Chocolate Mascara lengthens dramatically, and Cassia Matte Lipstick finishes the look in a nude-brown that works on everyone.
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Very Berry
100% PURE
Berry eyes. Berry lips. Done. The Berry Naked Palette is packed with deep, wearable berry and plum tones that look intentional without trying. Marrakesh Matte Lipstick in a warm berry-brown grounds the look, and Black Tea Mascara makes lashes impossible to ignore. All fruit-pigmented. All in on color.
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Double Cleanse
100% PURE
The double cleanse: simplified, elevated, completely clean. Blood Orange Cleansing Balm melts away makeup, sunscreen, and the day's worth of everything — no stripping, no residue. Charcoal Clay Cleanser follows and goes deeper, pulling impurities from pores for a genuinely fresh canvas. Two steps. The kind of clean your skin can feel.
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Creamy Long Last Lip Liner
100% PURE
Luscious lip liners made with skin-softening jojoba and pomegranate oils offer precise, ultra smooth application to fill, shape, and line lips. Antioxidant packed fruit pigments deliver vibrant, long-lasting color to compliment and define your lip color of choice.
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Hydration Booster Rose Duo
100% PURE
Quench your skin and soothe your senses with balancing rose hydrosol, calming calendula, and plumping hyaluronic acid in this hydrating duo for a supple, youthful glow.
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The Fresh-Faced Favorites Kit
100% PURE
Shop The Fresh-Faced Favorites Kit, a curated set of clean beauty best-sellers formulated with sensitive skin in mind. Find your new routine.
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Coconut Lime Nourishing Body Cream
100% PURE
Luxuriously creamy coconut lime body lotion enriched with potent anti-aging vitamins and antioxidants for softer, more supple skin. Deeply moisturizing cocoa and avocado soothe dryness and flaking, while aloe and rose replenish essential hydration. This silky smooth natural body cream is infused with the scent of sweet, decadent coconut lime.
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Pretty Naked PWP
100% PURE
Create a fresh-faced, effortless look with this universally flattering duo. The Pretty Naked Palette includes 5 fruit pigmented® shades for eyes, cheeks, and glow—while the Cocoa Butter Matte Lipstick in Cassia delivers bold, buttery color with a soft matte finish. It’s your go-to for day-to-night beauty.HOW TO USE: Pretty Naked Palette: Use included shades to sculpt cheeks, highlight, and create natural or soft smoky eyes. Cassia Lipstick: Swipe onto bare lips for rich, matte color that stays smooth and nourished all day.
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Burdock Bundle
100% PURE
Reset your hair and scalp with this clarifying trio. Our Burdock & Neem Shampoo and Conditioner gently purify, soothe irritation, and help balance oily or flaky scalps—while the lightweight Conditioning Detangler strengthens strands and smooths knots for effortless styling. HOW TO USE: Shampoo: Massage into wet scalp and hair, then rinse thoroughly. Conditioner: Apply to ends and mid-lengths after shampooing, leave for 1–2 minutes, then rinse. Detangler: Spray onto damp or dry hair, focusing on ends. Comb through and style as desired.
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Coconut Trio
100% PURE
Transport your senses to paradise with this full-body indulgence. Buff away dry skin with our Coconut Body Scrub, then lather up with our creamy Coconut Shower Gel. Seal in silky softness with our ultra-nourishing Coconut Body Cream, infused with virgin coconut oil and shea butter for long-lasting hydration. HOW TO USE:Body Scrub: Massage onto damp skin in circular motions, then rinse clean. Use 2–3x weekly.Shower Gel: Lather onto wet skin or sponge, rinse thoroughly.Body Cream: Apply to clean skin and massage in, focusing on dry areas.
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