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Products for 100% PURE
100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.
Products
Breast Cancer Awareness Set
100% PURE
Embrace beauty with a purpose. Our limited edition Breast Cancer Awareness Skincare Set is a tribute to strength, hope, and radiant skin. Each product in this set harnesses the natural benefits of rose extract, known for its hydrating, soothing, and anti-inflammatory properties. Together, we can make a difference—one rose-infused drop at a time.
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Dew Glow SGWP w/ $95+
100% PURE
Embrace your inner glow and reveal a healthier, more luminous you with our Dew Glow Set. Prepare to shine with our Fruit Pigmented® Gemmed Luminizer, embrace the sun-kissed goddess within you with our Cocoa Pigmented Bronzer, define your lashes with our Maracuja Mascara in Black Tea and say goodbye to tired-looking eyes with our Coffee Bean Caffeine Eye Cream.
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Pro-Vitamin B5 Smoothing Hair Serum
100% PURE
A lightweight, buildable formula that leaves hair feeling softer, smoother, and more manageable. Helps to smooth frizz and tame flyaways, while fortifying hair with strengthening wheat protein. Pro Vitamin B5 adds shine and reduces split ends, while Vitamin E seals in moisture – all without leaving hair feeling greasy or heavy. Infused with the botanical aroma of soothing lavender essential oil.
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Earth Day Set
100% PURE
Celebrate Earth Day with the perfect gift set for natural beauty lovers! Our Black Tea Grass Jelly Antioxidant Serum and Moisturizer are formulated with nourishing ingredients to hydrate and protect the skin, while our Fruit Pigmented® Gemmed Luminzer and Blush deliver a subtle glow and long-lasting flush.
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Eyes Kit
100% PURE
Make those eyes pop with our Bright Eyes set. Our Coffee Bean Caffeine Eye Cream helps reduce the appearance of dark circles and puffiness, our Bright Eyes Mask provides a refreshing burst of hydration to rejuvenate tired eyes and our Maracuja Mascara, in the shade Black Tea, gives your lashes the length and volume they deserve!
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Strawberry Brightening Scrub
100% PURE
A gentle yet effective fruit-powered exfoliant designed to reveal the appearance of smoother, brighter skin. This radiance-boosting scrub combines lactic acid and a natural AHA fruit acid blend to help soften and brighten the look of the skin’s surface, while papain and bromelain — enzymes from papaya and pineapple — gently dissolve dead skin cells and soothe the feel of the skin. Antioxidant-rich strawberry, cranberry, and bilberry extracts nourish while you resurface, for a fresher, more luminous complexion.
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Vitamin C Gift
100% PURE
This Citrus Celeb trio is the perfect skin pick me up! Boost collagen for firmer, bouncier skin, increase skin hydration and eliminate dark spots with the powerful antioxidant properties of Vitamin C!
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Mushroom Peptide Moisturizer
100% PURE
A luxurious moisturizer powered by 11 botanical mushrooms, hyaluronic acid, and quinoa peptides to deeply hydrate and support a firmer, more radiant-looking complexion. This antioxidant-rich formula soothes the feel of skin and helps protect the skin's appearance from environmental stressors. Tremella: Deeply hydrates and plumps the appearance of skin. Reishi: Helps skin look less fatigued and stressed. Shiitake: Brightens the look of the complexion. Chaga: Revitalizes the appearance of sun-exposed skin. Cordyceps: Helps reduce the visible signs of aging. Lion’s Mane: Supports a firmer, more toned appearance. Maitake: Enhances the look of elasticity. Turkey Tail: Soothes the feel of dry skin. Enoki: Supports a healthy-looking skin barrier. Meshima: Targets the appearance of dark spots. Blazei: Forms a protective-looking moisture barrier.
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Multi-Vitamin + Antioxidants Potent PM Serum
100% PURE
Potent, stabilized vitamins work synergistically to lessen the appearance of fine lines and wrinkles, enhance the look of firmness and elasticity, and visibly brighten skin tone. Niacinamide and Vitamin C are two skin-brightening superstars but are rarely formulated together due to differing pH levels. By using Magnesium Ascorbyl Phosphate—a highly stable form of Vitamin C with a skin-friendly pH—this formula allows both vitamins to work harmoniously to support the appearance of a youthful, glowing complexion.
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Online Gift Card
100% PURE
Gift card value not applicable for promotions or discounts. Gift card will be sent to the email address entered at checkout.
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Bakuchiol Face Oil
100% PURE
Plant-Based Retinol Alternative. Skin-softening, moisturizing facial oil made with bakuchiol—a gentle yet powerful botanical that offers the same appearance-enhancing benefits as retinol. This formula contains a targeted concentration of Bakuchiol to visibly improve the look of skin texture, brighten the appearance of dark spots, and support a more youthful, firm-looking complexion.
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Rosemary Grow Serum
100% PURE
A powerful, plant-based serum formulated with the optimal percentage of organic rosemary—clinically shown to be as effective as prescription treatments for stimulating hair growth. This invigorating formula works by reactivating both active and dormant hair follicles to help boost density, reduce shedding, and restore visibly fuller, healthier hair over time.Results are typically seen with consistent use over 3–6 months.
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