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Products for 100% PURE

100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.

Products

Seaberry Moisturizer

Seaberry Moisturizer

100% PURE

Multiple plant stem cells and peptides work to enhance the appearance of elasticity, firmness, and suppleness. This deeply nourishing moisturizer is made in a base of organic seaberry fruit oil, which contains 50+ phytonutrients that help increase the look of vitality and radiance. Seaberry's potent antioxidant benefits, along with bakuchiol and peptides, help lessen the visible signs of aging for a more youthful-looking complexion.

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Organic Rosehip Oil

Organic Rosehip Oil

100% PURE

Our organic rosehip oil is rich in vitamins and omega fatty acids to deeply nourish the appearance of skin and hair. This cold-pressed oil effectively targets the look of fine lines, the appearance of loss of elasticity, and uneven-looking skin tone. Essential fatty acids support the appearance of healthy, lustrous-looking hair.

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Organic Marula Oil

Organic Marula Oil

100% PURE

Cold-pressed organic marula oil provides light, luxurious moisture for skin and hair. Oleic and linoleic acids support the appearance of soft, lustrous locks, while Vitamins E and C help the skin look rejuvenated for a youthfully supple-looking glow.

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Fruit Pigmented® Full Coverage Water Foundation

Fruit Pigmented® Full Coverage Water Foundation

100% PURE

Hydrating, skin-refreshing water foundation gives you flawless full coverage and a satin, slightly dewy finish for a naturally glowing complexion. Concentrated with anti-aging red wine resveratrol and alpha lipoic acid, plus protective green tea and hydrating aloe. Superfruit oils of pomegranate and açai promote softer skin, while sustaining essential moisture. Colored with vitamin and antioxidant-rich plant and fruit pigments for gorgeous full coverage.

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Cruelty Free Eye Liner Brush #6

Cruelty Free Eye Liner Brush #6

100% PURE

This vegan and cruelty-free eye liner brush is ideal for applying powder, liquid, gel, or powder eye formulas with delicate precision. An ultra fine paintbrush tip can be used wet or dry to trace, elongate, and perfect detailed eye makeup applications.

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Matcha Oat Face Scrub

Matcha Oat Face Scrub

100% PURE

Nourishing matcha oatmeal face scrub uses matcha powder and colloidal oatmeal to gently exfoliate and smooth the look of your complexion. Antioxidants and caffeine from matcha green tea help the skin look brighter and more balanced. French green clay helps the appearance of pores feel refined while vegetable glycerin maintains essential hydration for softer, more nourished-feeling skin.

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Rose Water Hyaluronic Acid Serum

Rose Water Hyaluronic Acid Serum

100% PURE

Soothing + Hydrating. Balancing rose hydrosol and hyaluronic acid help support the appearance of youthful bounce and elasticity. This light gel texture instantly quenches the feel of dry skin, while botanical infusions of chamomile and calendula soothe the look of the complexion. Beta-glucan and sodium PCA support a toned, youthful appearance by helping to balance the look of redness and protecting essential moisture levels.

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Rose Water Hydrating Milk

Rose Water Hydrating Milk

100% PURE

Ultra-lightweight liquid moisturizer instantly nourishes for petal-soft, hydrated-looking skin. Made with rose hydrosol and hyaluronic acid to replenish the appearance of dry skin while helping to balance the look of redness with delicate botanicals.

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Rose Water Face Mist

Rose Water Face Mist

100% PURE

Soothing. This replenishing rose water spray mist delivers a boost of hydration to dry or imbalanced-looking skin. Made with rose hydrosol to help support a balanced appearance, minimize the look of redness, and provide light moisture. Hyaluronic acid delivers a double dose of hydration to quench the look of dehydrated skin and enhance its natural glow.

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Rose Water Gentle Cleanser

Rose Water Gentle Cleanser

100% PURE

Soothing. This gentle face cleanser uses a floral blend to deeply hydrate for a soft, replenished-looking complexion. Rose hydrosol provides light moisture and helps minimize the appearance of redness, supporting a balanced and calmed look for even the most sensitive skin.

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Creamy Long Last Liner

Creamy Long Last Liner

100% PURE

Creamy, long-lasting eyeliner pencil glides easily onto lids to line and define your eyes. Jojoba, chamomile butter, and mango seed oil moisturize and nourish skin while ensuring a smooth, flake-free application with every use.

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Coffee Bean Caffeine Brightening Eye Cream

Coffee Bean Caffeine Brightening Eye Cream

100% PURE

A caffeine-charged eye cream that instantly targets the appearance of puffiness and dark circles. Powered by green tea and coffee to enhance the look of skin vitality, and enriched with rosehip oil to smooth and brighten the appearance of the delicate eye area. Results of a 4-week consumer study: 83% saw an immediate reduction in the appearance of puffiness. 97% saw a reduction in the appearance of puffiness with continued use. 73% saw an immediate reduction in the appearance of dark circles. 87% said they look more "awake, rested, and refreshed." 93% say it reduced the appearance of fine lines and wrinkles with continued use. 93% say it improved the appearance of skin firmness.

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