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Products for 100% PURE
100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.
Products
Honey and Virgin Coconut Restorative Conditioner
100% PURE
Restorative conditioner deeply moisturizes and softens and dry, damaged hair. Designed to detangle and nourish with pro-vitamin B5, while strengthening roots and strands with coconut oil, flax seed, and sea kelp. Aloe, rose hydrosol, and honey replenish essential moisture and hydration for enhanced softness and shine. This sulfate-free conditioner is safe and gentle enough for even color treated hair. Note: Naturally derived ingredients may cause color to vary. This does not affect the function or efficacy of the formula.
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Yuzu and Pomelo Glossing Conditioner
100% PURE
Revitalizing conditioner restores natural vibrancy and shine without stripping moisture or color. Strengthens with provitamin B5 and flax seed, while detangling with coconut oil and degreasing citrus. Brightens and adds brilliant shine by gently breaking away hair dulling impurities and buildup. Infused with essential moisture and hydration for increased softness, bounce, and body. This sulfate-free conditioner is safe and gentle enough for even color treated hair.
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Kelp and Mint Volumizing Conditioner
100% PURE
Ultra volumizing conditioner invigorates your scalp while hydrating, smoothing, and strengthening your strands. Our carefully crafted formula gives your locks extra glossy shine, bounce, and weightless volume with sea kelp and provitamin B5. Pure peppermint essential oil refreshes the scalp and invigorates the senses, while promoting healthy hair growth. This sea kelp and mint conditioner is sulfate-free and gentle enough for even color treated hair.
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Burdock and Neem Healthy Scalp Conditioner
100% PURE
Balancing conditioner designed to purify, unclog pores, and stimulate circulation for healthy hair growth. Helps to alleviate dryness, itching and flaking with burdock, neem, and nettle while deeply moisturizing to soothe dry skin and dandruff. This hydrating formula is made with nourishing herbs, oils, and botanicals to support scalp hair health while revealing softer, more vibrant hair. This sulfate-free purifying conditioner is safe and gentle enough for even color treated hair.
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Honey and Virgin Coconut Restorative Shampoo
100% PURE
Hydrating shampoo deeply moisturizes while gently cleansing with rich coconut foam. Restorative formula nourishes for stronger, healthier, glossier locks. Note: As part of our ongoing commitment to being fully vegan, this shampoo has been gently reformulated and renamed Coconut Milk Restorative Shampoo. During this transition, you may receive packaging with either name, but rest assured, it’s the same nourishing formula you know and love.
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Burdock and Neem Healthy Scalp Shampoo
100% PURE
Balancing shampoo and scalp treatment designed to purify, unclog pores, and stimulate circulation for healthy hair growth. Helps to alleviate dryness, itching and flaking with burdock, neem, and nettle while deeply moisturizing to soothe dry skin and dandruff. Made with hydrating rose hydrosol and aloe to replenish thirsty hair and scalp, with vitamin E and provitamin B5 to enhance hair softness and strength. This sulfate-free natural dandruff shampoo is safe and gentle enough for color treated hair.Â
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Kelp and Mint Volumizing Shampoo
100% PURE
Invigorating, sulfate-free shampoo that gently cleanses the scalp and leaves hair looking fuller and more voluminous. Formulated with sea kelp and organic peppermint for a refreshing wash, with plant-derived cleansers that lather without stripping. Aloe leaf juice and rose hydrosol help hair look and feel hydrated, while provitamin B5 and vitamin E support a soft, glossy finish. Gentle enough for color-treated hair.
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Yuzu and Pomelo Glossing Shampoo
100% PURE
Hydrating, revitalizing shampoo washes away excess oil and hair-dulling buildup to restore brilliant shine, bounce, and vibrancy. Made with degreasing yuzu and pomelo citrus and gently cleansing coconut foam. Aloe and rose hydrosol deliver a hydration infusion to thirsty strands, while provitamin B5 and sea kelp enhance volume and promote stronger, healthier growth. This sulfate-free shampoo is safe and gentle enough for color treated hair.
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Multi Vitamin + Antioxidants: Ultra Riche PM Treatment 10ml
100% PURE
Our luxurious, ultra rich evening cream is an anti-aging vitamin and antioxidant powerhouse, formulated with correcting vitamin C and reparative vitamin A. This nightly dose of nutrients is designed to combat daily damage of the skin, soften and moisturize, and restore youthful suppleness and glow.
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Calendula Flower Cleansing Milk
100% PURE
Silky smooth, gently foaming milk cleanser sweeps away traces of dirt, sunblock, and surface impurities. This calendula-infused face wash utilizes moisturizing sea buckthorn oil, hydrating rose hydrosol, and chamomile to help dry and sensitive skin feel soft, nourished, and comforted.
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Green Tea EGCG Concentrate Cream 10ml
100% PURE
Highly nutrient-rich moisturizer softens and fortifies skin with key phytonutrients. EGCG, the potent antioxidant from green tea, protects against environmental damage and neutralizes aging free radicals. This protective, skin-softening daily moisturizer is made in a base of nourishing yerba mate water, rich açai butter, and lightweight green tea oil.
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Glossy Locks Moisture Drench Shampoo
100% PURE
Deeply moisturizing shampoo gently cleanses while restoring essential nutrients and hydration to dry, thirsty hair. Made with supremely hydrating aloe vera, rose hydrosol, and cucumber to quench thirsty strands. Coconut oil and seaweed collagen lock in essential moisture to restore healthy bounce and shine. This natural shampoo formula also includes horsetail plant to restore hair strength, and nourishing biotin to support healthy growth and volume. This sulfate-free shampoo is safe and gentle enough for color treated hair.
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