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Products for 100% PURE
100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.
Products
Charcoal Clay Cleanser
100% PURE
Detoxing Deeply purifying charcoal clay facial cleanser in a base of detoxifying, pore minimizing bamboo charcoal and skin purging clay.Washes away makeup and other impurities while refreshing skin and banishing excess oil, without stripping or dehydrating. Anti-bacterial essential oils of spearmint, lemongrass and skin brightening lemon water invigorate and give you a healthy, glowing complexion.
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Rose Micellar Cleansing Water
100% PURE
Hydrating Makeup Remover. Hydrating Rose Micellar Cleansing Water gently rinses away the appearance of makeup, sunblock, excess oil, and surface impurities. Formulated with cornflower and mallow to help soothe, tone, and refresh the look of the skin. This natural and cruelty-free micellar water is made without sulfates, harsh detergents, or artificial fragrances.
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Fruit Pigmented® Cherry Lip & Cheek Stain
100% PURE
Back and Better Than Ever! Our beloved Fruit Pigmented® Cherry Lip & Cheek Stain returns with an improved formula for a sheer, radiant wash of cherry pink-red. Made with antioxidant-rich fruit pigments to nourish and protect, and infused with olive squalane for deep hydration. This long-lasting stain is blendable, buildable, and effortlessly beautiful—perfect for that fresh, just-bitten glow.
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Fruit Pigmented® Rose Gold Palette
100% PURE
Look and feel luxurious with this ultra-flattering rose gold treasure trove, featuring warm metallics and stunning shimmer from real gemstones. Pigmented from antioxidant-rich fruits, vegetables, and other skin beneficial plants. This deluxe rose gold makeup palette features a highlighter, blush, and 3 eye shadows all made with skin-nourishing ingredients. Palette includes: PRISM: Pale, rose gold highlighter with pearly shimmer. PRIMP: Coppery rosy blush with slight golden shimmer. LUSTER: Warm bronze eyeshadow with plum undertone and shimmer. GLEAM: Pale, rose nude eyeshadow with pink undertone and shimmer. GLIMMER: Rose gold eyeshadow with shimmer.
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Fruit Pigmented® Eye Shadow
100% PURE
Our glamorous pressed powder eye shadows are colored with vitamin-rich fruit pigments and responsibly sourced mica, to offer a versatile range of matte, metallic, and shimmer shades. This cruelty-free and vegan eye shadow formula delivers medium to full buildable opacity, perfect for creating anything from sultry smokey eyes to subtle nude eye makeup looks.
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Fruit Pigmented® Better Naked Palette
100% PURE
Our Better Naked Palette amplifies rosy, taupe, and beige toned nudes alongside shimmery, gilded metallics! Pigmented from antioxidant rich fruits, vegetables, tea, and other skin-beneficial plants. This palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes. Palette includes: Fox: Beige luminescent powder with pearly-gold shimmer Bunni: Rosy nude blush with warm undertones Kitty: Golden eye shadow with warm shimmer Bear: Milk chocolate brown eye shadow with rosy undertones Butterfly: Rich taupe eye shadow with charcoal undertones
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Lip Caramel
100% PURE
Our Lip Caramel collection flaunts luscious, silky smooth coverage and intense saturation of color to give you bold, gorgeous lips. These natural liquid lipsticks are colored from fruit and achiote seeds, in a base of lip-softening pomegranate oil and rich cocoa butter.
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Fruit Pigmented® Pomegranate Oil Moisturizing Lipstick
100% PURE
A creamy lipstick with MCT coconut oil, pomegranate seed oil, and shea butter that moisturizes and softens lips with rich, long-wearing color.
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Bamboo Blur Powder
100% PURE
The Bamboo Blur Powder perfects skin and provides translucent to sheer, tinted coverage, and makes your complexion feel silky and look poreless. Our mattifying setting powder is made in a base of pure bamboo silica, and colored with cocoa and fruit pigments. Oil absorbing silica supports collagen formation, while fruit pigments are full of vitamins and antioxidants for healthy skin.
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Matcha Green Tea Antioxidant Hydrogel Mask
100% PURE
Formally known as Green Tea Water Bomb Mask Intensely hydrating, skin-soothing facial mask uses refreshing cucumber and powerful hyaluronic acid to replenish dry skin. Made with anti-inflammatory and antioxidant-rich green tea, to help soothe and protect. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin. The hydrogel material will thin as you wear it, as hydration is literally transferred from the mask into your skin. This innovative hydrogel technology assists in delivering active ingredients, and aids in nutrient absorption for more targeted skin nourishment.
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Coffee Caffeine Recovery Hydrogel Mask
100% PURE
Ultra hydrating hydrogel mask stars anti-inflammatory caffeine, to calm redness and restore dry, sun-damaged skin. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin. The hydrogel material will thin as you wear it, as hydration is literally transferred from the mask into your skin. This innovative hydrogel technology assists in delivering active ingredients, and aids in nutrient absorption for more targeted skin nourishment.
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Ginseng Royal Jelly Mask
100% PURE
Formally known as Ginseng Collagen Boost Mask Ultra hydrating hydrogel mask stars anti-aging ginseng root, to support collagen production, enhance suppleness, and promote youthful firmness. The "hydrogel" mask material is composed of 95% organic aloe juice and 5% plant cellulose, to intensely quench and soothe skin. The hydrogel material will thin as you wear it, as hydration is literally transferred from the mask into your skin. This innovative hydrogel technology assists in delivering active ingredients, and aids in nutrient absorption for more targeted skin nourishment.
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