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Products for 100% PURE

100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.

Products

Fruit Pigmented® Lip & Cheek Tint

Fruit Pigmented® Lip & Cheek Tint

100% PURE

Fruit Pigmented Lip & Cheek Tint is a highly nourishing, moisturizing tinted balm to leave a sheer wash of soft, gorgeous color while leaving a hydrated, dewy glow.

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Fruit Pigmented® Powder Foundation

Fruit Pigmented® Powder Foundation

100% PURE

Ultra-light face powder gives you a soft, flawless complexion without drying out your skin. This mattifying powder foundation is packed with vitamins and antioxidants from fruit extracts, for a boost of anti-aging benefits. We've added botanicals like rose, white tea, and eucalyptus for skin calming, toning, and purifying properties. Oil absorbing rice powder is infused with flattering fruit and vegetable pigments to give this powder medium to full coverage and a soft, matte finish. Our formula does not contain talc, chemical preservatives, fragrances, or other toxins.

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Fruit Pigmented® 2nd Skin Concealer

Fruit Pigmented® 2nd Skin Concealer

100% PURE

Super silky, luxurious natural concealer colored with fruit pigments and infused with hydrating olive squalane. This silky concealer gives you effortlessly blendable and buildable coverage, with a soft satin finish that looks and feels like a second skin. This lightweight, complexion-perfecting concealer can be used for spot concealing, highlighting, contouring, or all-over coverage.Â

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Fruit Pigmented® 2nd Skin Foundation

Fruit Pigmented® 2nd Skin Foundation

100% PURE

Serum foundation designed to look and feel like a second skin, with ultralight olive squalane and pure fruit pigments. This antioxidant-rich second skin foundation features anti-aging benefits to help enhance youthful plumpness, and diminish the appearance of fine lines and wrinkles. This natural finish foundation offers seamless and adjustable medium to full coverage.Â

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Acai Pulp Facial Scrub

Acai Pulp Facial Scrub

100% PURE

Intensive, concentrated natural face exfoliator designed to help pores look deeply cleansed for a glowing, more refreshed appearance. Because of the concentration of this nutrient-dense formula, always use on wet skin (incorporating more water allows for gentler exfoliation). Organic acai berries nourish the skin's surface and support a brighter look with essential vitamins, minerals, and antioxidants.

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Restorative Sea Culture Replenishing Serum

Restorative Sea Culture Replenishing Serum

100% PURE

Ultra-light, silky serum saturates the skin’s surface to drench dry, thirsty skin with intense hydration. Seaweed polysaccharides hydrate and help skin look plumper for a more youthful appearance, while olive squalane delivers moisture to help maintain long-lasting hydration.

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Green Tea EGCG Concentrate Serum

Green Tea EGCG Concentrate Serum

100% PURE

Skin-Protective Green Tea. Daily protective serum concentrated with organic green tea and a potent dose of EGCG. As a powerful antioxidant, green tea helps the skin look more resilient against environmental stressors that contribute to the appearance of sagging, fine lines, and wrinkles. Green tea's caffeine content also helps soothe the look of redness and reduces the appearance of dark circles and puffiness for a more enlivened complexion.

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Restorative Sea Culture Extra Riche Créme

Restorative Sea Culture Extra Riche Créme

100% PURE

Rich, luxurious face cream drenches the skin’s surface with deep moisture while delivering sea minerals, antioxidants, and amino acids for a healthier-looking, softer complexion. Skin-plumping seaweed polysaccharides and red algae lock in hydration for an abundantly supple, nourished appearance.

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Green Tea EGCG Concentrate Cream

Green Tea EGCG Concentrate Cream

100% PURE

Protective Green Tea Highly nutrient-rich green tea ointment softens and fortifies skin with key phytonutrients.EGCG, the potent antioxidant from green tea, protects against environmental damage and neutralizes aging free radicals. This protective, skin-softening daily moisturizing green tea extract cream is made in a base of nourishing yerba mate water, rich açai butter, and lightweight green tea oil.

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Fermented Saké Glow Brightening Serum

Fermented Saké Glow Brightening Serum

100% PURE

Softening + Radiance. This concentrated daily serum features fermented rice water (Sake), naturally rich in enzymes and nutrients to support a brighter, more hydrated, and silky-smooth complexion.

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Fermented Rice Water Cleanser

Fermented Rice Water Cleanser

100% PURE

Softening. Fermented rice water (Sake) is rich in enzymes, amino acids, and vitamins to visibly brighten, gently exfoliate, and deeply soften the appearance of the skin. White mulberry, mushroom, licorice, and citrus help to balance the look of skin tone, minimize the appearance of dark spots, and support a radiant glow. Washes away the look of makeup and other impurities without stripping or dehydrating.

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Hydra Drench Cream

Hydra Drench Cream

100% PURE

This lightweight, quickly absorbing formula effectively re-hydrates the appearance of thirsty skin with omega fatty acid-rich gel-water from chia seeds. All skin types require surface hydration to look their best; this formula provides essential moisture without a heavy feel. For drier skin types, this can be layered under an oil-based moisturizer to enhance the appearance of suppleness.

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