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Products for 100% PURE
100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.
Products
Fruit Pigmented® Healthy Foundation
100% PURE
Full coverage Fruit Pigmented® liquid foundation with aloe, antioxidant-rich superfruit extracts, and oil-absorbing kaolin clay for a smooth matte finish.
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Fruit Pigmented® Tinted Moisturizer
100% PURE
Vegan and ultra lightweight tinted moisturizer formula refreshes and leaves skin with a dewy, hydrated glow. Infused with organic white tea, açai and pomegranate oils, and hydrating aloe juice to calm and quench dry skin. Packed with vitamins and antioxidants from fruit to nurture and nourish. Clean and cruelty-free tinted moisturizer colored with cocoa and fruit pigments for light to medium coverage and a dewy finish.
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Cocoa Pigmented Bronzer
100% PURE
Our natural chocolate bronzers use pigments from cocoa, coffee, tomato, and berries to give skin a warm, sun-kissed glow.Luminescent, light-reflective gemstones and minerals offer soft, subtle shimmer while concentrated vitamins and antioxidants nourish the skin.Â
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Fruit Pigmented® Lip Glaze
100% PURE
In the glorious realm between lip balm and lipstick, you'll find our extensive collection of fruit pigmented® Lip Glazes. Made in a moisturizing base of avocado and cocoa butters, with additions of rose petals and lavender oil, these natural, cruelty-free lipsticks can gently soothe dry, delicate lips. The silky, semi-gloss formula gives your lips a sheer wash of natural color, while nourishing and softening with vitamins and antioxidants.
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Long Last Brows
100% PURE
Multi-tasking brow gel to shape, fill, and perfect. Natural pigments from cocoa beans and black tea leaves create natural-looking color and texture, while conditioning biotin and strengthening Pro-vitamin B5 encourage fuller brows and healthier hair growth.
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Fruit Pigmented® Gemmed Luminizer
100% PURE
Stunning powder highlighters use light-reflecting minerals and gemstones to create glowing, luminous skin. Colored from antioxidant-rich fruit pigments, and made with skin-softening avocado and cocoa butters. These radiant luminizers are laced with the superfine powder like sunstone, moonstone, pyrite, and opal.
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Green Tea Fiber Brow Builder
100% PURE
Our lightweight and cruelty-free fiber brow gel effortlessly elevates your look with volumizing green tea fibers and natural pigments from cocoa and coffee beans. The built-in precision brush is perfect for defining, filling, and sculpting brows for a polished finish. Pro Vitamin B5 and Vitamin E coat each strand, to strengthen and encourage healthy growth. This universally wearable tint creates natural-looking definition that dries quickly, without becoming stiff or sticky. A truly nourishing treatment for full, healthy looking brows.
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Fruit Pigmented® Blush
100% PURE
Gorgeous shades of fruit pigmented® blush give cheeks a healthy, natural flush of color. Our antioxidant-rich formula softens skin while you wear it, with anti-aging rosehip oil and nourishing cocoa butter. Available in a versatile shade range to suit every skin tone, thanks to stunning natural pigments like pomegranate, peach, plum, cranberry, and strawberry.
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Fruit Pigmented® Ultra Lengthening Mascara
100% PURE
Our Fruit Pigmented® Ultra Lengthening Mascara lengthens and separates lashes without clumping, smudging, or flaking. Fitted with a slim hourglass wand to coat each lash in healthy conditioners and stunning natural pigment from black tea, berries, and cocoa. This mascara formula is water resistant and free of coal tar, teflon, and other toxic petrochemicals.
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Maracuja Mascara
100% PURE
*NEW FORMULA* Our volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water resistant mascara delivers dramatic color and feathery, natural looking volume.
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Long Last Liquid Eye Liner
100% PURE
Our silky smooth, vegan and cruelty-free long lasting liquid eyeliner uses rich pigment from black tea leaves to line and define your eyes with deep, dramatic color. This formula is water-resistant, smudge-proof, and long-lasting for all day wear. Made with hydrating aloe and nourishing cocoa butter and free of artificial fragrances, chemical preservatives, and toxic petrochemical dyes. Gentle enough for sensitive eyes.
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Fruit Pigmented® Long Last Concealer with Super Fruits
100% PURE
Our long lasting concealer is water, sweat, and oil-resistant for flawless all day wear. This natural concealer is colored with antioxidant-rich fruit and vegetable pigments, blended into a creamy base of shea butter and rosehip oil. The opaque satin formula blends seamlessly without caking or flaking, and perfectly conceals dark circles and imperfections for pristine looking skin. Discover the lasting power of this sweat and water resistant concealer!
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