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Products for 100% PURE
100% PURE makes clean, cruelty-free beauty — famous for Fruit Pigmented® makeup colored with real fruit and veggies, plus natural skin care. Shop online.
Products
Retinol PM Eye Cream
100% PURE
Potent concentration of vitamins, plant stem cells, and peptides supports the appearance of firmness and elasticity while lessening the look of fine lines. Hyaluronic acid locks in hydration to help the skin look plumper and more youthful.
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Super Fruit Oil Nourishing Eye Cream
100% PURE
Superfruit oils contain high concentrations of nutrients to deeply nourish the appearance of the eye area. Potent antioxidants and vitamins in this daily formula support the look of elasticity while lessening the appearance of fine lines and wrinkles.
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Restorative Sea Culture Hydrating Toner
100% PURE
Skin Plumping Appearance. This intensely water-drenching elixir softens and hydrates to help thirsty skin look more plump and refreshed. Utilizing a base of chia and algin from seaweed, this formula delivers sea minerals and nutrients to support a radiant, healthy-looking complexion.
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Fermented Rice Water Toner
100% PURE
Softening + Radiance. This refreshing facial toner utilizes the power of fermented rice water (Sake) to support a brighter, more hydrated, and supple-looking complexion. Designed to leave skin feeling deeply softened and revitalized.
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Tea Tree & Willow Clarifying Astringent
100% PURE
Blemish-Prone Skin Support. Tea tree and willow work alongside clarifying herbs to soothe and refresh the appearance of oily or blemish-prone skin. This refreshing toner nourishes, hydrates, and softens the skin’s surface without stripping, dehydrating, or irritating.
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Retinol Restorative Overnight Balm
100% PURE
Improve the appearance of firmness, tone, and elasticity while you sleep! This age-defying overnight retinol balm is formulated with vitamins and antioxidants to enhance your skin's natural-looking glow. Vegan retinol helps to promote the appearance of a more evenly toned complexion while lessening the look of lines and wrinkles. Made with rich avocado butter and plant oils to soften the feel of skin and deeply moisturize.
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Fruit Pigmented® Berry Naked Palette
100% PURE
Our Berry Naked Palette is a collection of classically flattering nude, blush, and metallic tones. Versatile enough for day or night, this palette features 3 eyeshadows, a blush, and a highlighter. Each signature shade is colored from vitamin rich fruit and vegetable pigments – not synthetic dyes. Palette includes: Illume: Pale, dusty pink luminescent powder with a pearly shimmer Afterglow: Rustic peach-pink blush Beam: Nude gold eye shadow with soft flecks of gold sparkle Splendor: Deep, taupe-brown eye shadow with charcoal undertone and bronze shimmer Vivid: Deep, charcoal-purple eye shadow with flecks of ruby sparkle
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Fruit Pigmented® Cream Foundation
100% PURE
Creamy, nourishing foundation glides on effortlessly and blends seamlessly for a soft, natural looking finish. Buildable medium to full coverage lasts all day with a soft, natural-looking finish. Silky sweet almond and avocado oils pair with rice powder to deliver a soft satin finish, while botanical extracts of chamomile and green tea soothe and protect for comfortable all-day wear.
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Glossy Locks Glossing Shampoo
100% PURE
Shine boosting shampoo drenches hair with deep hydration and nourishment from seaweed collagen and other essential nutrients. Gently washes away dulling residues while boosting shine and vibrancy. Infused with green apple, sake, and apple cider vinegar to restore hair's natural vibrancy and luster. This sulfate-free shampoo is safe and gentle enough for color treated hair.
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Glossy Locks Moisture Drench Conditioner
100% PURE
Deeply moisturizing conditioner hydrates and replenishes dry, dehydrated locks. Made with supremely hydrating aloe vera, rose hydrosol, and cucumber to quench thirsty strands. Argan oil and seaweed collagen lock in essential moisture to restore healthy bounce and shine. This sulfate-free shampoo is safe and gentle enough for color treated hair.
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Eucalyptus Sea Therapy Bath
100% PURE
An invigorating mineral soak crafted with high-purity Sea Salt and potent essential oils. Infused with Eucalyptus and Peppermint to refresh the senses, stimulate circulation, and provide professional-grade respiratory relief.
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Lavender Sea Therapy Bath
100% PURE
This deeply therapeutic and artisanally crafted bath salt blend is designed to enhance relaxation while calming both mind and muscle tension. Soothing French lavender essential oil promotes stress relief while refreshing the senses with a clean, crisp floral aroma. Our nourishing bath salts are made with crystallized kelp from an organic seaweed farm on the Brittany coast of France. This highly detoxifying bath contains dozens of therapeutic trace elements from the sea – replenishing minerals, vitamins, antioxidants, and amino acids. French lavender essential oil soothes and calms both mind and muscles, to promote stress relief and deep relaxation.
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