Short answer: branded order page software gives a wholesale brand one web page, under its own name, where approved retailers see the brand's catalog, wholesale prices and minimums, and place orders. The brand shares a single link by email, text or QR code. The retailer opens it, orders against current stock, and comes back to the same link to reorder.
That's lighter than a full B2B portal project, and much less typing than PDF line sheets and email orders. Start a brand account on Ordrly (Core is $0/month) and you get a public brand page you can send retailers today.
This guide is about the link itself. It covers the three kinds of ordering link you'll find, what belongs on the page, how to share it so retailers use it, and how to turn it into a reorder habit. If you're still deciding whether you need a portal at all, start with do you need a B2B ordering portal?
What "branded order page" means for a small wholesale brand
A branded order page is one URL that belongs to your brand and works as your wholesale order form. Your logo and product photos sit at the top. Under them, a retailer sees products, variants, wholesale prices, case packs and minimums, then adds items to a cart and submits.
The point is the link. You don't send a PDF that goes out of date the day you change a price. You send the same address every time, and it always shows what you actually have.
For a small brand, that's usually the whole job. You don't need a custom-built portal, an integration project or a sales team to run it. You need a page retailers can find again.
Three kinds of ordering link (and which fits you)
Search for this term and you'll see three different products sold under similar words. They solve different problems.
Type | How retailers use it | Good for | Watch out for |
|---|---|---|---|
No-login order link | Open a shared link in a browser and send an order, no account | Trade-show follow-ups, very small account lists | Harder to control who sees which price; reorder history may be thin |
Logged-in buyer portal | Approved accounts sign in to a branded portal with their own pricing | Brands with many accounts, reps and seasonal assortments | Setup, pricing usually quoted through sales, more to maintain |
Brand page on a wholesale network | Retailers find your public brand page, request a connection, then order once you approve | Small brands that want one link plus a free retailer account | Your page lives on the network's domain, not your own |
Tools like Orderverse and LINK describe the first model: one link per customer, opened without a login. RepSpark and SimplyDepo describe the second: a branded buyer portal with account-specific pricing and invoices. Shopify's B2B features sit closer to the second model inside your Shopify store; check Shopify's plan features page for what your plan includes. Ordrly is the third model.
None of these is "best" for everyone. The question is how many accounts you have, how often they reorder, and how much setup you can stomach.
What belongs on your order page
Whatever software you pick, the page has to answer a buyer's questions without an email back and forth. Before you share the link, check that it shows:
Current wholesale price for that retailer, not just MSRP.
Minimums: opening order minimum, case packs or per-variant minimums.
Stock, so buyers don't order what you can't ship.
Variants laid out clearly (size, color, scent) so the order is right the first time.
Payment and terms: card, ACH, or net terms if you offer them to approved accounts.
Shipping basics: lead time and who pays freight.
A way to ask a question that isn't a cold email inbox.
If any of these lives only in a PDF or your head, the link will still create email. Fix that first.
Branding: how much is enough?
Retailers care more about accurate prices and stock than custom colors. Your logo, good product photos and a short brand description do most of the work. A custom domain is nice, but it's rarely the reason a store places or skips an order.
How to share the link so retailers actually use it
The most common failure isn't the software. It's that retailers keep emailing orders because nobody told them to stop. A simple rollout:
Start with accounts who already order. They know your products; you're only changing where they click.
Send a personal invite. One short email: "Here's our ordering page. Your pricing is set up. Next order goes here."
Put the link everywhere you already talk to buyers. Email signature, invoices, packing slips, trade-show QR code, line sheet footer.
Answer the next email order with the link. Process it this once, then reply with the link for next time.
Retire the PDF. If the PDF stays current, buyers will keep using it.
Turn the link into a reorder habit
An order page that only takes opening orders is a nicer PDF. The value shows up on the second and third order, when the retailer comes back without you chasing them.
That's where most brands leak money. A store places an opening order, sells through, and then goes quiet. Nobody noticed they were running low. Our missed reorder calculator puts a dollar figure on that from three numbers you already have.
When you compare tools, ask what happens between orders. Does the retailer get a reminder when your products are running out? Can they reorder in a couple of clicks from their last order? Can you see which accounts have gone quiet?
Set up your Ordrly brand page free (Core is $0/month) and invite the retailers you already sell to.
How Ordrly handles the ordering link
Ordrly is a wholesale ordering and reorder network. Here's what's live on the site today:
Public brand page. Every brand gets a brand page at ordrly.tools/brands/your-brand where retailers browse your catalog and request a connection.
Connection approval. You approve who can buy wholesale, so pricing isn't open to everyone.
Catalog, pricing and minimums. Variants, collections, pricing groups, per-connection pricing, and minimums enforced at the variant, product and connection level.
Live stock. Retailers order against real-time inventory, with Shopify sync if you use Shopify.
Retailer chat. Order questions stay with the order instead of a scattered email thread.
Low-stock reorder emails. A forecast names the SKUs a connected retailer is likely to run out of and emails them a link to reorder. You see the same list with a recommended quantity.
Net terms, if you offer them. Brands can offer net terms to approved retailers. Ordrly's trade finance (AR, credit underwriting and collections, subject to eligibility) supports the brand. It is not Ordrly lending to retailers.
Retailers join free. The brand page lives on Ordrly's domain. Starting the next PO from a retailer's register sales and vendor-managed inventory are on Ordrly's roadmap. They aren't live yet.
What it costs
Core is $0/month with a 1.5% Network Fee on orders that run through Ordrly. Paid monthly plans lower the fee: Basic $99.99/mo (1.25%), Growth $449.99/mo (0.75%), Scale $999.99/mo (0.35%), and Enterprise is custom. Every plan has the same software, and paid plans include a 15-day free trial. If Ordrly introduces a retailer, a 15% acquisition fee applies to that retailer's first order only, in place of the Network Fee. Card and ACH processing are billed separately at cost. Details are on the Ordrly wholesale platform page and the pricing page.
Questions to ask any branded order page vendor
Can each retailer see their own price, or does everyone see the same list?
Are minimums enforced in the cart, or only written on the page?
Does stock update on its own, or do I edit it by hand?
What does it cost per month, and is there a fee per order?
Do retailers need to pay or install anything?
What prompts a retailer to reorder?
Can I export my customers and orders if I leave?
FAQ
What is branded order page software?
It's software that gives a wholesale brand one web page, under its brand, where retailers see the catalog at wholesale prices and place orders. The brand shares one link instead of sending PDFs and retyping email orders.
Is a branded order page the same as a B2B ordering portal?
Close, but lighter. A portal usually means logged-in accounts, rep tools and more setup. A branded order page can be as simple as one shareable link. Some tools do both.
Do my retailers need to create an account?
It depends on the tool. No-login link tools skip accounts. Portals and networks use accounts so each retailer sees their own price and order history. On Ordrly, retailer accounts are free.
Can I use my own domain?
Some tools offer custom domains. On Ordrly your brand page lives at ordrly.tools/brands/your-brand.
Does it work with Shopify?
Many tools sync with Shopify. Ordrly syncs catalog and inventory with Shopify, and Shopify can stay your system of record while you move wholesale over.
How do I get retailers to reorder from the link?
Invite current accounts first, reply to every email order with the link, and use a tool that reminds retailers when they're running low.
Give your retailers one link to order from
A branded order page should do one thing well: let a retailer order and reorder from you without an email chain. Start with the accounts you already have, keep prices and stock current, and make the second order easy.
Brands: create your Ordrly brand account. Core is $0/month, and you pay the Network Fee only when an order runs through Ordrly.
Retailers: join Ordrly free to order from connected brands in one place.