Can you set up a Shopify wholesale portal without Shopify Plus?
Yes. As of November 5, 2026, Shopify's help center says native Shopify B2B is available on the Basic, Grow, Advanced, and Plus plans, not only Plus. Non-Plus plans get companies, net terms, quantity rules, quick order lists, and easy reorders. They're capped at three active catalog assignments. Wholesale apps and wholesale networks can fill the remaining gaps.
If you've heard that you need Shopify Plus before retailers can log in and reorder, that used to be closer to true. It isn't the rule anymore. The questions now are which plan limits matter for your accounts, and whether a portal inside your own store is the right shape for wholesale at all.
This post covers what Shopify's native B2B includes on each plan, what it costs, the other ways small brands take B2B reorders on regular plans, and the trade-offs. If you want the step-by-step setup and rollout plan, read our guide to setting up a B2B ordering portal on Shopify.
What Shopify's native B2B includes on each plan
Shopify's B2B help page says B2B is available on Basic, Grow, Advanced, and Plus. It isn't available on Starter or Retail. Shopify announced the change in a post titled "Shopify brings native B2B features to millions more merchants", describing it as extending foundational B2B features to non-Plus plans at no extra cost.
According to Shopify's B2B features by plan page (checked November 5, 2026):
On every B2B-eligible plan (Basic, Grow, Advanced, Plus)
Companies, company locations, and location-level permissions
Quantity rules (minimum, maximum, increment) and quantity price breaks
Net payment terms, payment reminders, vaulted credit cards, and ACH in the US
Draft order to invoice, checkout to draft, PO numbers, and easy reorders
A quick order list and Shopify Flow automations using B2B objects
Where the plans differ
Catalogs: Basic, Grow, and Advanced allow up to 3 active catalog assignments across active B2B markets. Plus has no limit. The same catalog assigned to two markets counts as two.
Per-company pricing: Assigning a catalog directly to a specific company or location is Plus-only.
Advanced payments: Deposits, partial payments, and payment requests per fulfillment are Plus-only.
Contextual storefront and checkout: Available on Advanced and Plus through Shopify Markets.
Sales staff permissions: Grow, Advanced, and Plus, not Basic.
The practical takeaway: three catalogs is plenty if you have, say, one wholesale price list, a distributor list, and one regional list. It gets tight if you price differently for many individual accounts.
What it costs
Shopify's pricing page (checked November 5, 2026) lists these US monthly prices:
Basic: $39/month ($29/month billed yearly)
Grow: $105/month ($79/month billed yearly)
Advanced: $399/month ($299/month billed yearly)
Plus: starts at $2,300/month
Payment processing is on top of all of these, and prices can change, so check the page before you decide. The gap between Advanced and Plus is real money for a small brand. For most brands with a few dozen wholesale accounts, Plus is hard to justify for B2B alone now that the core features are on lower plans.
Want retailers reordering without a plan upgrade? Connect your Shopify catalog to Ordrly. Core is $0/month.
Other ways to run a trade portal on a regular Shopify plan
Native B2B isn't the only option. Many brands used these before Shopify opened B2B up, and some still fit better.
Wholesale apps from the Shopify App Store
Wholesale apps add things like tiered pricing, registration forms, bulk order forms, or a separate wholesale storefront. They're useful when you need one specific feature native B2B doesn't cover. Watch the monthly fees and any order or customer caps, and avoid stacking three apps that each do one piece.
A password-protected wholesale store
Some brands run a second Shopify store just for wholesale, with wholesale prices as the regular prices and the storefront locked behind a password. It's simple. But it's a second subscription, a second catalog to keep in sync, and one shared password instead of real accounts.
Draft orders and customer tags
The lowest-tech version: tag wholesale customers, build draft orders with their pricing, and send an invoice they pay through Shopify checkout. It works fine for a handful of accounts. It doesn't give retailers a place to browse and reorder on their own, so you're still the one starting every order.
A wholesale network connected to Shopify
A network keeps Shopify as your catalog and inventory source and gives retailers one login where they order from you and their other brands. This is where Ordrly sits. We cover it in more detail below.
Comparing the options
Option | What you pay | Retailer login | Main limit |
|---|---|---|---|
Shopify B2B on Basic, Grow, or Advanced | Your existing plan ($39 to $399/month monthly) | Account on your store | 3 active catalog assignments; no direct company catalogs |
Shopify B2B on Plus | Starts at $2,300/month | Account on your store | Cost |
Wholesale app | App fee on top of your plan | Account on your store | Fees and caps add up as you stack apps |
Password-protected wholesale store | A second Shopify plan | Shared password | Two catalogs to keep in sync |
Draft orders and tags | Nothing extra | None; you send invoices | Every order starts with you |
Ordrly (connected to Shopify) | Core $0/month + 1.5% Network Fee per order | One login across brands on the network | A per-order fee; the network is still early |
The honest trade-offs
Native B2B is the obvious first stop. If you're already on Basic, Grow, or Advanced, it's included. Wholesale and retail live in one admin, and retailers get net terms, quick order lists, and easy reorders. Start there before you pay for anything.
But it's still your portal. Every retailer needs an account on your store. An independent shop carrying thirty brands doesn't want thirty logins, so some will keep emailing you orders anyway. Your store also won't help retailers who don't know you yet find you.
A portal doesn't remind anyone to reorder. Easy reorders help once the buyer shows up. Knowing which account is overdue is a separate job, and that's often where wholesale revenue leaks.
Where Ordrly fits
Ordrly is a brand-to-retailer wholesale ordering and reorder network. It works alongside your Shopify plan rather than replacing it. Here's what's live today, per our features page:
Shopify catalog sync: Pull products and inventory from Shopify so retailers order against live stock.
Access control: Retailers request a connection or you invite them.
Pricing and minimums: Dealer types, per-connection price lists, geo-pricing, custom discounts, and MOQs enforced in the cart.
Reorder tools: Reorder recommendations, order templates for recurring accounts, and brand-created orders for rep-assisted entry.
After the order: Order chat, shipping and tracking, and returns in the same record.
Payments: Stripe Connect payouts and net terms that you offer your retailers. Embedded trade finance (AR, credit underwriting, and collections) is available for eligible brands.
There's also a free Shopify app, Reorder Radar. It looks at paid wholesale orders in your Shopify admin and estimates which B2B companies or tagged wholesale customers are due, overdue, or coming soon. You can then create a Shopify draft order and send an invoice, and checkout stays on Shopify. It works with native B2B companies or tagged customers, so it fits whether or not you've turned B2B on.
Ordrly is also clear about what isn't live. Purchase orders driven by retailers' actual register sales are on the roadmap, not available today.
Already using Shopify B2B or draft orders? Install Reorder Radar to see which accounts are due, or start on Ordrly Core at $0/month.
The cost math
From Ordrly's pricing page, plans are monthly only:
Core: $0/month + 1.5% Network Fee
Basic: $99.99/month + 1.25%
Growth: $449.99/month + 0.75%
Scale: $999.99/month + 0.35%
Enterprise: custom
Paid plans include a 15-day trial and have the same software as Core. They just lower the fee. On a $500 reorder from a retailer you already sell to, Core costs $7.50. If Ordrly introduces a new retailer, a 15% acquisition fee replaces the Network Fee on that first order only ($75 on a $500 order). After that, normal Network Fees apply. Card and ACH processing is billed separately at cost. Retailers join free.
Compare that to the jump from Advanced to Plus. If B2B is the only reason you're considering Plus, it's worth running your actual wholesale volume through both numbers first.
If you'd rather keep everything under your own brand, our post on branded order page software covers that route.
FAQ
Is Shopify B2B only for Shopify Plus?
No. Shopify's help center says B2B is available on Basic, Grow, Advanced, and Plus. It's not available on Starter or Retail. Some features, like unlimited catalogs, direct company catalogs, and deposits, are Plus-only.
How many wholesale price lists can I have without Plus?
Up to 3 active catalog assignments across active B2B markets on Basic, Grow, and Advanced. Plus removes that limit.
Can retailers reorder on their own without Plus?
Yes. Shopify lists easy reorders and quick order lists on all B2B-eligible plans.
Do I still need a wholesale app?
Maybe not. Check whether native B2B covers your pricing and minimums first. Add an app only for a specific gap.
Does Ordrly replace my Shopify store?
No. Ordrly syncs your catalog and inventory from Shopify. Your retail store keeps running as it does today.
Who offers net terms on Ordrly?
You do. Brands set net terms for their retailers. Ordrly's trade finance covers AR, credit underwriting, and collections for eligible brands.
Start with what you already pay for
If you're on a regular Shopify plan, turn on native B2B and see how far three catalogs get you. If your retailers still email orders, or reorders keep slipping, add a network so they can order from you alongside their other brands with one login.
Brands: Start on Ordrly Core. Core is $0/month, and you pay only when an order runs through the network.
Retailers: Create a free retailer account and order from your brands in one place.