Posts related to this topic.
Bring your SFA book into Ordrly. Import brand-owned buyers, let reps place POs with Bill later or Pay now, and sell with certainty—even when the retailer never joins the marketplace.
Chris Gunnels
Retailers often stick with familiar products because trying new brands carries real risk. Here’s why fear-driven buying behavior shapes wholesale decisions.
Chris Gunnels
Retailers are not against trying new brands. They hesitate because every new product carries inventory risk, shelf space pressure, reorder uncertainty, and the memory of past buying mistakes.
Chris Gunnels
Retailers don’t order inventory just because products are available. They order when they feel confident. Here’s why confidence is one of the most important factors in wholesale buying.
Chris Gunnels
Retailers aren’t bad at buying inventory — they’re forced to gamble. Here’s why wholesale ordering is broken and how it creates risk for every retailer.
Chris Gunnels